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Maybe it’s the single-serve proportions, perfect cake-to-icing ratio or approachability of this iconic treat, but America’s love affair with cupcakes is holding strong. These tasty treats can be adapted to any occasion, and whether it’s a favorite holiday, birthday bash, girl’s night out or just because, the color, sweetness and fun of cupcakes makes people smile.

Think of cupcakes as a blank canvas easily personalized with the right tools. For example, Wilton has products to make it easy for bakers and decorators of all skill levels to make their cupcakes amazing, no matter the occasion. Wilton’s new book, “Cupcakes!” is available at your nearest craft store and www.wilton.com, and show­cases unique tips, techniques and products for swirling your way into cupcake greatness.

n Play Dress Up. Add personality with playful baking cups — from vibrant stripes to pretty polka dots to festive flowers. Top off your favorite cupcakes with cookie decorations; try a Shamrock for St. Patrick’s Day or an apple for an unexpected teacher’s gift on the first day of school.

n Entice with Icing. Play with icing color to add visual interest — think icy blue for a wintry treat or pale yellow for autumn. Sprinkles are an easy way to make icing sparkle. Sugar gems create an eye-catching crystal effect, and seasonal toppings add an extra special touch.

n It’s Hip to be Square. Round out your cupcake repertoire with Wilton’s Square Cupcake Pan and baking cups; the square shape is a fresh take on everyone’s favorite treat.