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Now marks time to ramp up marketing efforts

It would be nice to believe that every organization is a proponent of continuous marketing (which means marketing in both strong and slowing economies), but not everyone has done so. Many of the organizations that did not market when times were good are now suffering. Others that should know better are becoming nervous as the bad news of the economy is reported and so these firms are cutting back on marketing and other expenditures.

When times are good, and business is plentiful, businesses are often so busy they do not have time to market. They are busy taking care of ...

August 05, 2008 | By Ken Keller | Business Columns


Cross my palm with debit cards

Cross my palm with debit cards - not silver!

While the financial gurus are wringing their hands over the rise in credit card debt, consumers are going their merry way with their debit cards. The use of debit cards has increased more than 50 percent in just seven years, and banks see profit in the trend. They're cranking up the frequent flier and other rewards to encourage debit card use.

August 01, 2008 | Dr. Maureen Stephenson | Business Columns


Who will care for your children if something happens to you?

If you and your spouse pass away leaving minor children, have you selected someone to serve as their guardian? Have you chosen someone to manage their finances?

July 31, 2008 | By Robert Mansour | Business Columns


Only 21 days to a superior organization

Day one: Make sure your organization has tests and yardsticks to measure performance. Are you measuring the most important things or just things you have always measured?

July 29, 2008 | By Kenneth W. Keller | Business Columns


Work your sales process to succeed

Everyone would agree that a structured sales method is needed for maximum efficiency, yet we all know of companies that ignore this fact. Without a set of steps or structure, sales are lost or ineffective so the process in use has to be assessed.

July 25, 2008 | By Dr. Maureen Stepehnson | Business Columns


The perfect storm

I recently attended an investment seminar and received the following information which is taken from a paper written about personal finance by two professors of finance and insurance, David Babbel and Craig

July 24, 2008 | By Jim Lentini | Business Columns


Liabilities and the HOA board member

The Los Angeles Times recently ran an article that suggested personal liability against a Home Owner Association ("HOA") board member for giving legal advice without having a license to practice law and various blogs are now available for homeowners to ask for help and/or criticize their board members.

July 24, 2008 | By Brian Tinkham | Business Columns


Thought-provoking questions for top executives

What is your organization's overall vision? Where are you going to be in three to five years?

July 22, 2008 | By Ken Keller | Business Columns


Decision flow in a buy-sell transaction

Both the buyer and seller have the same question in mind: What is this business worth? This is where information becomes king! You can never have too much information when making a decision like buying or selling your small business.

Most people see the worth of a business as the total value of equipment and fixtures, inventory, buildings and land. These are definitely important, but the sum of these values does not equal the value of the business. Continuing with our buyer and seller from last week, Bill probably paid a fir price for equipment, fixtures, and the like, but ...

July 18, 2008 | By Dr. Maureen Stephenson | Business Columns


How does divorce impact business owners?

Many business owners understand that if they divorce their spouses, they may have some liability to pay spousal support. But did you know that you also may have to buy your spouse out of your business?

July 17, 2008 | By April Oliver | Business Columns


Five mistakes to avoid when planning your retirement

A recent article in the May 12 issue of U.S. News & World Report addressed the mistakes people make when the market is very volatile and discouraging like we are experiencing these days. Even people with

July 17, 2008 | By Jim Lentini | Business Columns


Why should we add you to our payroll?

Dear Job Seeker:

We have posted this letter on the company's Web site and it is also available to individuals who come to our office and ask our receptionist if we are accepting applications.

July 15, 2008 | By Kenneth W. Keller | Business Columns


Thoughts to ponder when buying, selling a small business

The advantage to my readers of my column is that you get the benefits from either what I'm currently doing or the research brought about by a reader's query. Today's column is a result of the latter.

When one of my readers asked for information about selling a business, I realized that this wasn't something I was familiar with so it entailed doing some research. What follows is a part of that research that might prove useful to some other entrepreneurs that follow my column.

July 11, 2008 | By Dr. Maureen Stephenson Know the Score | Business Columns


How do you know if you can afford to retire?

An index that measures the percentage of households at risk of being financially ill-equipped for retirement was launched in Washington D.C. in June, 2006. It was touted as the most comprehensive measure of its kind by many in the financial world.

July 10, 2008 | By Jim Lentini | Business Columns


Four commitments a leader should make

In good times and more challenging times, leaders have to stand for something. Here are the four commitments a leader needs to make for themselves and the people they are responsible for:

July 09, 2008 | By Kenneth W. Keller | Business Columns


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Articles by Section - Business Columns


Joe Klocko: Finding the ideal employee

Now that I have your interest, I'll try to let you down gently.

July 09, 2014 | By Joe Klocko Business Matters | Business Columns


Ken Keller: Advice for a better second half

Last week marked the end of the first half of the calendar year. It seems like January was just last week.

July 06, 2014 | By Ken Keller Brain Food For Business Owners | Business Columns


Janice France-Pettit: Tips for growing a family

Starting or growing a family can be an exciting milestone in one's life. But as most experienced parents will tell you, your priorities are likely to change, and along with these changes come new expenses and responsibilities,

June 25, 2014 | By Janice France-Pettit Union Bank | Business Columns


Ken Keller: Advice given, heard and ignored

Being a trusted advisor is a place of honor. When you reach a certain stage in life, you are compensated not for what you do but for what you know.

June 22, 2014 | By Ken Keller | Business Columns


Nancy Starczyk: Student debt hurts housing

With student loan debt nationwide at an estimated $1.2 trillion, homeownership for many recent and past graduates is a distant dream.

June 18, 2014 | By Nancy Starczyk Real Estate Talk | Business Columns


The conversation you really need to have

Throughout the years at the Advisory Board meetings I facilitate, I've heard a fair amount of laughter and grumbling from the business people who participate.

June 14, 2014 | By Ken Keller Brain Food For Business Owners | Business Columns


Carl Kanowsky: Employees moving could cost you

Jim, president of the top local IT company, came by the other day. He was not happy. He'd just been served with a complaint, alleging that he'd breached a new employee's contract, had wrongfully terminated her, and was guilty of breach of promissory estoppel (whatever that is?).

June 11, 2014 | By Carl Kanowsky It's the law | Business Columns


Profitability Matters, but Not To Everyone

The bottom line, the profitability of a company, should matter to every employee but many owners tend to keep this information private. Owners then complain when profits are thin.

June 09, 2014 | By Ken Keller | Business Columns


Hilltop Homes Preferred by Luxury Buyers

Even in a state with hundreds of miles of beautiful, sandy beaches, luxury home buyers in California preferred hilltop homes over ocean-front properties by a margin of four to one.

June 03, 2014 | By Nancy Starczyk | Business Columns


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