There's a billboard on Soledad Canyon Road heading north.But not just any billboard.
High school sports is growing.
Injuries don't matter. Age doesn't matter. Position doesn't matter.
Today, the recruiting of high school athletes is more than a process.
Athletics are a major part of any high school's culture on many levels.
The internet and advertising
High school sports have become big business – but there are ways for the schools to use it to their advantage.
This season, 41 Foothill League athletes earned either partial or full scholarships to play their respective sports in college as reported to The Signal.
Summer camps aren't just about improving skills anymore.
Local athletes don't have to go far to get their names out to colleges.
For many people, the prospect of earning a collegiate Division I scholarship can seem elusive and even impossible.
According to the NCAA, more than 126,000 student-athletes receive either a partial or full scholarship to an NCAA Division I or II program.
Soon-to-be Hart senior Pat Valaika continued his family's tradition of playing baseball at the collegiate level when he committed Wednesday to play at the University of California, Los Angeles.
In early 2008, the Foothill League football coaches took a stand.
Saugus head football coach Jason Bornn isn't worried about stopping the high-powered offenses in the Foothill League.
They're young, tough and they don't care if you don't know their names.
The West Ranch football team lost a lot of experience on the defensive side of the ball.
Saugus High senior Abbey Weitzeil took her talents to Australia this weekend, and she gets to come back with a medal at a major international swim competition.
Things are going to look a little bit different around Golden Valley this season.
Last season the Santa Clarita Christian football team's plan of attack when running the ball was to spread teams out and allow Kamron Carroll and Derek Lewis to find open spaces.
During last week's visit to the Santa Clarita Valley, World Wrestling Entertainment executive Stephnanie McMahon addressed the question of whether or not her company fits under the umbrella of athletics.
Ian Caddow wasn't sure he was going to play football this season.
Jeremy Haggerty tried his best to be a sponge over the past 12 years.
Hart quarterback Brady White woke up in the mornings during his family's recent vacation to Coronado Beach and walked down to the water with a football.
The film don't lie.
It started in 1971.
Trinity Classical Academy promoted assistant Jeremy Haggerty to the position of varsity head boys basketball coach on Tuesday.
There are few singular moments that can send two groups of people at the same place spiraling into opposite extremes of the emotional spectrum.
It starts early - usually with a family members' suggestion and guidance.