Archive By Author - Sara Mitchell
Startup group focuses on video explainers
Many tech startup companies use explainer videos on their website to reel in potential customers and users. But a video isn't effective just because it exists, says Nick Piscitello, client services director of Completion Web Studios, a Santa Clarita video animation and web design company.
Cooking class business changes its name
Local cooking business Kitchen Wizards changed its named to Culinary Wonders as of Jan. 1, in response to a request from a Pennsylvania business with the same name.
Third sister city to be considered
The Santa Clarita Valley International Program plans to propose a third sister city to the City Council by mid-2013, the nonprofit's leaders say, although the sister city and country have not been determined.
Last-minute tax-deduction tips from the pros
The new year may be just days away, but the Internal Revenue Service says that's plenty of time to make last-minute year-end deductions and changes to help when April rolls around.
An interview with SRAR’s new president
Bob Khalsa, 2013 president, Southland Regional Association of Realtors Santa Clarita Division and President, United America Realty
An interview with VIA’s new chairman
The Signal: For our readers, define VIA's objective. Alan DiFatta: Building and connecting SCV industry. Q: What has been your involvement with VIA? A: I'm a past chair and was the 2012 vice-chair of programs. I was also a chair for B2B and the Regional Tri-County Conference Q: Why do you want to be chairman? A: They made it easy because all of the leadership is coming back so that was an easy ...
Manufacturer opens to customers
A local manufacturer has decided to open its warehouse doors to customers once a month in an effort to expand its customer base.
Santa Clarita's 25th: The road to 25 years
As the largest newly incorporated city ever, Santa Clarita in 1987 had to tackle the combined infrastructure needs for 100,000-plus residents across 43 square miles.
How do you say ‘thank you’?
Jennifer and Kirk Hill just wanted a roof over their heads. The couple had been trying to replace their dilapidated wood shingle roof for almost three years. But job instability and other issues meant only plastic and paper were standing between rain clouds and Jennifer, Kirk and their three kids on Via Cruz in Valencia. They thought it would take years to finish the extensive project, but instead it took the generosity of a neighbor ...
Improving Web presence takes time
Google is very picky about what makes for a high-value website that deserves top real estate on its search engine.
Coffee house owner set to brew
Sylvia Hillo is surrounded by coffee and tea for 12 hours a day, seven days a week - but the new owner of The Coffee House on Lyons Avenue rarely gets the chance to sit down and enjoy a cup.
Painting a lifetime on canvas
Romeo Downer has preserved childhood memories not in scrapbooks or journals - but through 200-plus paintings of the Caribbean, painted on oil and canvas.
Use the Web to hire the best talent
For early-stage startups, one of the biggest challenges is in staffing. Oftentimes you don't have the funds or your company hasn't progressed enough to attract local top talent.
Economists say L.A. region doing well
The economy won't fully recover until businesses aren't afraid to hire and families aren't afraid to buy homes, a trio of economists told business leaders at Friday's Valley Industry and Commerce Association business forecast conference.
Annual Santa Clarita luncheon reviews growth, accomplishments
Santa Clarita has seen growth and progress this year and over the last 25 years - but as city officials reiterated during Thursday's State of the City luncheon, it wouldn't have been possible without dedicated and engaged residents.
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