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Princess Cruises appoints a new VP

Posted: June 27, 2013 2:00 a.m.
Updated: June 26, 2013 2:00 a.m.

Gordon Ho

 

Gordon Ho has been appointed to a newly-created position with Princess Cruises as senior vice president of marketing — leading the company’s global marketing, public relations and digital activities, the Santa Clarita-based company announced.

Ho spent 18 years at the Walt Disney Company, where he last served as executive vice president of worldwide marketing for its $4 billion Disney Studios Home Entertainment division, according to a press release issued this week.

In that position he created a successful global marketing team around the world — most recently serving as chief marketing officer of 24/7 Card and as co-founder and president of MyMovieDeals.com.

David deMerlier, previously vice president of marketing, has been appointed to the new role of vice president of international marketing for the cruise line. Reporting to Ho, deMerlier now oversees Princess’ marketing efforts throughout Asia, and in the UK and Australia.

Ho reports directly to Jan Swartz, Princess Cruises’ executive vice president.

 

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