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Retail sales growth lands Santa Clarita in ‘Top 50’

The city ranked 38 among local markets with retail sales over $1 billion

Posted: June 4, 2013 2:00 a.m.
Updated: June 4, 2013 2:00 a.m.

Aaron Weber, manager at J. David's Custom Clothiers, left, takes measurements of Dr. Jason Goss, a Valencia-based chiropractor, at the store at The Patios at Valencia Town Center in 2011.

The city of Santa Clarita was ranked among the “Top 50 California Billion Dollar Retail Markets” in California, based on annual retail sales growth in the last five years.

Santa Clarita ranked 38 among the top 50 local markets with annual retail sales in excess of $1 billion.

In a previous 2012 study, which looked at 11 years of sales data, however, the city slipped from the top 25 markets, where it ranked higher than Beverly Hills, Burbank, Glendale and Santa Monica, among others.

The previous study looked at 11 years of retail sales data, annual retail sales volume and 2010 year-end estimates.
In the study published in 2012, the city of Santa Clarita was one of only 22 cities with a retail market above $2 billion.

While the recession hit retailers hard, the city reported an increase of 7.2 percent in sales tax in 2012 compared to the 2011 calendar year, a spokesperson reported.

“A strong retail environment is the foundation of a healthy economy and a resilient community,” said Mayor Bob Kellar. “This report demonstrates the confidence Santa Clarita residents, business owners and retailers have in our community as well as the city’s commitment to building a strong economy and supporting more jobs.”

As the economy improves, a city spokesman said Santa Clarita’s reputation as a prominent retail market is a trend that business owners and retailers are watching.  

In the last year, the city has helped attract several new restaurants, businesses and two new dealerships to the Valencia Auto Center.

The auto center is Southern California’s largest auto mall, with 23 brands, and is the city’s leading sales tax generator, officials said.

The 2013 California Retail Survey ranks the largest cities in California based on dollar volume, growth rates and sales per outlet. Rankings are based on actual sales results from each of the 650,000 retailers in the state.

For the study by market research firm, The Eureka Group, the company looked at 58 counties and 480 cities statewide.

The 50 retail markets represent $141 billion and approximately 41 percent of California’s annual retail sales.


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