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Cycling shoemaker moves into the SCV

Posted: May 15, 2013 2:00 a.m.
Updated: May 15, 2013 2:00 a.m.
 

Just in time for the Amgen race to roll into town, Vittoria, an Italian cycling shoe maker, relocated its warehouse from Ohio to Santa Clarita in mid-March, the company announced.

Opening its sales office and inventory warehouse in Valencia, Vittoria opened in a 2,400 square foot warehouse and hired local resident Kim Maynard as its general manager.

Presently working with three employees, the team has been busy getting the operation set up, Maynard said.
Running since the first week of April, the company prepared for a large shipment of shoes and 2013 helmets to add to its existing inventory.

“Vittoria wanted to be in the heart of the cycling world here,” she said, explaining the company’s relocation.

The firm was born in the 70s when Celestino Vercelli, a professional cyclist who competed in races like the Tour de France, used his competitive experience gathered on the roads of Europe, to reach the international cycling market.

Today the company sells cycling shoes, as well as a line of accessories including helmets and technology-based products. Vittoria is also the U.S. distributor for the CicloSport cycling computers and heart rate monitors, said a spokesman for the company.

Vittoria’s Valencia office is the sole distributor for the U.S. market, Maynard said.

“Relocating to a larger warehouse on the West Coast will allow us to improve our dealer support and place us in the heart of one of the country’s most vibrant cycling communities,” said Edoardo Vercelli, owner and president of Vittoria USA and vice president of Vittoria Cycling Shoes.

 

 

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