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Amgen cycle race streams live via Internet

Posted: February 18, 2009 8:07 p.m.
Updated: February 18, 2009 5:08 p.m.
 

LOS ANGELES, February 18, 2009 - This year, watching the most popular professional cycling race in the United States will be easier and more enjoyable than ever. For cycling fans unable to attend the 2009 Amgen Tour of California in person, and those watching from the finish lines, race presenter AEG Sports and their partners will stream the race live on the Web.

This allows viewers to track the race minute-by-minute through an innovative and highly interactive application, built on the Adobe® Flash® Platform, along with a customized broadcast mobile solution provided by Tachyon Networks.

From February 14-22 at www.amgentourofcalifornia.com, cycling enthusiasts around the world will have the opportunity to watch the race live on the Web and enjoy multiple live video streams, track riders by GPS-derived data, listen to insider race commentary and view detailed information about the race and its 136 elite riders.

As 17 of the world's top professional cycling teams compete on a demanding, more than 750-mile course from Sacramento to Escondido, Web site visitors will get a rider's-eye view of the race; a team member's vantage point through video diaries from a Jelly Belly Cycling Team rider; and live, as well as archived, close-up race footage.

Further expanding on the elements that the Amgen Tour of California Web site introduced last year, the enhanced site also will now feature fan-generated content, including a chat room.

"The Amgen Tour of California Web site has been bringing the race action to fans across the globe for the past couple of years," said Andrew Messick, president of AEG Sports. "We are looking forward to continuing to provide an experience for both those that come out to the race and those that watch from home or their office. This year the fan-generated content will allow spectators to get even more involved with America's most popular cycling event."

Back by popular demand is the Tour Tracker, an immersive Web application built using the Adobe Flash Platform and Adobe LiveCycle®, that incorporates live video, audio, and real-time data streams of the event, delivered in the browser with Adobe Flash Player or via a downloadable application powered by Adobe® AIR®, the Tour Tracker ensures fans that they won't miss a moment of the race.

Additionally, partner Tachyon Networks will provide technology that allows fans to experience the race action live from the finish line.

Streaming the Amgen Tour of California live on the Web is an excellent opportunity for cycling fans around the world to experience the race in real-time, interact with others and enjoy a rich immersive experience," said Jim Guerard, vice president and general manager for Dynamic Media at Adobe. "Adobe is a pioneer of rich, engaging online media experiences and has redefined the way people experience the Web. We are proud that the Adobe Flash Platform is the technology of choice for the Amgen Tour of California and we look forward to tracking the race online."

Some of the enhanced features of the Amgen Tour of California Web site include:

• GPS Peloton Tracking
• Video (The race uses Adobe Flash technology to bring an engaging online video experience to cycling fans.)
o Live video stream of each stage, from start to finish (powered by Adobe Flash technology)
o Two video sources that will provide users with alternate viewing options (powered by Adobe Flash)
o Enhanced user interface featuring elevation, route, rider and peloton positions, as well as text and audio race commentary (powered by Adobe Flash)
o Daily archived stage video clips (powered by Adobe Flash)
• Photos
o Professional photography uploaded several times throughout each day
• Tour News and Updates
o Fan chat room
o Minute-by-minute textual race commentary
o Audio channel with live audio commentary from sports journalist Joe Silva and one of the most well-respected names in American professional cycling, Frankie Andreu. Also, in-the-field interviews from Rick Scott.
o The Amgen Tour of California mobile peloton will provide race information, stats, and play-by-play information. Mobile information can be found by visiting www.mobile.amgentourofcalifornia.com.

At the race itself, the Adobe Tour Tracker will be accessible to special guests through the mobile communications solution provided by Tachyon Networks. Tachyon's technology enhances the race experience in two ways - by enabling a web stream for the Adobe Tour Tracker at the stage finish lines in special viewing areas and by providing a transportable enterprise-grade communications network for the event organizers at each stage of the race.

"Tachyon thrives on delivering complex custom solutions for remote networks that are on the move and situated in diverse and challenging environments," said Peter Carides, chief executive officer of Tachyon Networks. "The Amgen Tour of California is a constantly changing, dynamic event that allows Tachyon to showcase our industry leading technologies and enterprise grade services to cycling enthusiasts around the globe. Tachyon is proud to be the Tour of California's remote mobile communications network partner for the third consecutive year."

For more information about the 2009 Amgen Tour of California, visit www.amgentourofcalifornia.com.

About the Amgen Tour of California
The largest cycling event in America, the Amgen Tour of California is a Tour de France-style cycling road race, presented by AEG, that challenges the world's top professional cycling teams to compete along a demanding course. Building on last year's third-annual stage race, which attracted 1.6 million spectators, the 2009 Amgen Tour of California expanded to cover more than 750 miles over nine days from February 14-22, 2009.

About Amgen
Amgen discovers, develops, manufactures and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science's promise by bringing safe and effective medicines from lab, to manufacturing plant, to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, and other serious illnesses. With a broad and deep pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people's lives. To learn more about Amgen's pioneering science and vital medicines, visit www.amgen.com. To learn more about Amgen's Breakaway from Cancer initiative, visit www.breakawayfromcancer.com.

About AEG
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and NOKIA Theatre Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, a Women's Professional Soccer league team, the Los Angeles Sol, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the ING Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG Live, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG at www.aegworldwide.com.

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