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Signal Sales Beat: Feb. 19, 2013

Posted: February 26, 2013 10:22 a.m.
Updated: February 26, 2013 10:22 a.m.

Ken Adams

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KEN

If you are in the market for superior home furnishings, there’s one place in town that stands out above all, Douglas Furniture, a family owned business in the Santa Clarita Valley for the past 38 years. As a matter of fact, Douglas Furniture is the oldest furniture retailer in the SCV. Doug is not your typical owner. He is hands on, never behind the scenes, and loves working personally with his customers. His son, Jeff, is the Store Manager and his daughter, Erica, is the in-store home designer. They pride themselves on 100% customer satisfaction. If you are looking for American made home furnishings, Douglas Furniture has it. They offer living room, dining room, bedroom and home office furniture. They carry the finest leather sofas from Hancock & Moore and carry exquisite upholstery from Burton & James. Other quality manufactures are also available like Thomasville, Henredon, Lexington, Berhardt, Tommy Bahama and much more. Do yourself a favor when you are thinking of buying home furnishings, and choose Douglas Furniture. You can visit Douglas Furniture at 23661 Newhall Avenue, Newhall, CA. 91321 or visit their website at www.dougfurn.com .

MARIE

Why Your Business Should Advertise With Signal Multimedia

1. People need to be reminded of what they want or need. Very few people have a need for any specific merchandise item on any given day. Half of consumers who had bought items in a week said that their decision to shop was made that day. Frequent advertising reaches this “thin market” when they are ready to buy, not just when you are ready to sell. (How America Shops & Spends, 2009)

2. Multimedia ad campaigns reach all types of clients. Many people read The Signal newspaper, but just as many get their information from SignalSCV.com. Advertising in print and online ensures that you are reaching everyone in your target audience.

3. Frequency offers you the best rates.

The longer you commit to advertising in a specific product or product package; the more incentives will be available. Whether these incentives are for repeating an ad in a certain period or for contracting to run a certain amount of space over time or investing a certain amount of money, newspapers recognize the need for frequency and encourage customers to use it.

4. Frequency equals Branding:

The more you advertise, the more people remember your name. A new customer may not remember exactly where they saw your ad; but they will call you because they DID see it. Branding campaigns are a great way for a business to generate name recognition. Brand equity, grows with increased advertising, showing a positive effect overall. The long-term effect of advertising leads to a brand being less price-sensitive.

5. In today’s busy world, people forget!

How often do you forget simple things like where you left your car keys? So how often do you think people forget where your business is and what it does? Advertising keeps reminding them about you.

Signal Multimedia has a product for every type of advertising need you may have, from newspaper to video. Call me today and I will help your business become more successful!

ALESIA

How great is it to find a place that feels like home? I’m talking your Mother’s home… You know, a place that is warm and cozy, where you get taken care of, you can do no wrong, and you get fed really well. We have just described Egg Plantation in downtown Newhall.

Simon and Shannon are simply delightful, to put it in a nutshell, and that affect has found its way into everyone that is lucky enough to work with them.

While they specialize in breakfast, serving 101 omelets and more, my favorite meal to share with them is lunch! If I had a complaint it would be that they aren’t available to serve me dinner as well. That’s it!

I appreciate their attention to just everything, including their attention to me. I have no doubt that it extends to all of their patrons, although they do a great job of making me feel special each and every time I walk through the door.

Visit them and see what I mean! Egg Plantation is located at 24415 Walnut Street in downtown Newhall.

LESLIE

An easy way to update a bathroom is to replace that moldy shower curtain or corroded old shower door with a beautiful new frameless door. You might be surprised at how affordable they are too! Valencia Custom Shower Doors is a small, family-owned glass shop in the SCV. Their prices are unbeatable, but more importantly, they treat every customer like family. Offering friendly, honest customer service with no pressure and no up-sells, their goal is to make every customer a customer for life. Specializing in custom frameless shower enclosures, but they are a full service glass shop. They would even love to fix your broken window, tune-up your patio door, or even cut new glass for your picture frame. For a great deal and great service seven days a week, call the Crawford Family at Valencia Custom Shower Doors at 661-755-6027.

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