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Sweet Charity begins with cake

Fifth annual Cake Auction benefits SCV Youth Project

Posted: February 25, 2013 11:54 a.m.
Updated: February 25, 2013 11:54 a.m.

Martha Aguilera, owner of Kokolita Cakes and Martin Rodriguez, board member of the Santa Clarita Valley Youth Project, work to decorate a cake at Aguilera's storefront in Valencia. The fifth annual Sweet Charity Cake Auction and Competition will be held Saturday, March 2.

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It may be a friendly competition for charity, but it’s a competition nevertheless.

The best cake designers in the Santa Clarita Valley and beyond will compete at Tournament Player’s Club in Valencia on Saturday, March 2 at the fifth annual Sweet Charity Cake Auction and Competition.

The event is a fundraiser for the Santa Clarita Valley Youth Project.

Cakes will be awarded prizes in several categories including originality, creativity and the cake that raises the most money.

In addition to the professionals, a "novice" category will crown a winner for those who have never designed a cake.

Martha Aguilera, owner of Kokolita Cakes, is not letting her cake secrets out of the bag for fear of tipping off the competition.

Aguilera is entering a cake of her own design on behalf of Kokolita Cakes, and is crafting at least three other cakes to enter for cake sponsors of the event.

This will be Aguilera’s first year competing in the competition.

"The theme is family and my cake will revolve around something that the whole family can enjoy together," she said. "I don’t want to give too much away, I want it to be a surprise."

Aguilera said she is participating to support the SCV Youth Project.

"It’s a win-win," she said. "I am really excited to be able to support the SCV Youth Project."

Martin Rodriguez, vice president of the board for the SCV Youth Project, said the event is an important fundraiser for the organization which works teens in the SCV facing serious life challenges.

"We have programs that help teens navigate the tough times they can face," he said. ‘We are a privately run organization, everything we do is funded by individual donors, fundraisers and foundation grants."

Rodriguez said the Cake Auction is a fun event to benefit the SCV Youth Project.

"We have everyone from professionals, to home cooks come out and support the Youth Project," he said. "They put together these amazing cake creations that will be auctioned off."

Rodriguez said he is amazed every year at the cake artistry that is on display at the Cake Auction.

"Every year it seems to grow and each year the cakes seem more amazing than the previous year," he said.

As in previous years, cakes will be put on display for viewing and bidding.

The cakes will be paired with gifts (trips, baskets, gift certificates, etc.,) creating unique auction items.

Since their doors opened in 2000, the Youth Project has assisted more than 34,000 local families, including 29,000 youths and 5,500 adults.

In 2011/2012, with services on six high schools and seven junior high campuses, the SCV Youth Project provided more than 8,000 hours of service to the young adults of the SCV facing serious life challenges, including depression, suicide, grief/loss, peer pressure, bullying and drug/alcohol abuse, said Kim Goldman, executive director.

Joining the event as one of the celebrity judges is TV personality Jillian Barberie, who worked as "As Good Day LA’s" weathercaster for 20 years.

"We are super excited to welcome Jillian to our event. She is very supportive of the work the Youth Project does, she will be a great addition" said Goldman. "We are so appreciative that people still love this event. It brings out the kid in all of us. Nothing like cake and a big party to bring people together."

Goldman has served as the Youth Project’s executive director since 2005.

Duff Goldman, famed cake designer and creator of "Ace of Cakes" for the Food Network, is working with the Sweet Charity Cake Committee to develop a partnership opportunity.

Guests and cake entrants can visit his new store, Duffs Cake Mix to design a specialty cake to be voted on and entered into the competition in the "Novice Category."

Visit Duff’s Cake Mix between Sunday, Feb. 24 and Friday, March 1 and a portion of your in-store purchase will be donated back to the SCV Youth Project.

Duff Goldman will judge the cakes designed at his store. The winner will be announced at the Sweet Charity event.

The winner will be featured on Duff Goldman’s website and will receive a cake decorating party for four people.

All cake entries need to be completed by 3 p.m. on Friday, March 1 and cakes can be brought to the Sweet Charity Cake Auction on March 2 to be including in the auction.

Duff Goldman will determine a winner, and he/she will be announced at the event. More details available at www.HelpNotHassle.org.

In addition, Duff Goldman is scheduled to be a guest judge at the Cake Auction event.

The auction and judging will take place at the "cake"tail reception, at TPC at Valencia.

"There is still time to get your tickets and register your cake. For just $45 there couldn’t be a better, more creative option to spend a Saturday night with or without the kids," said event chairwoman, Renee Kaehny.

The fifth annual Sweet Charity Cake Auction and Competition will be held 6:30 p.m. Saturday, March 2, at the "Cake-tail" Reception at the Tournament Players Club, 26550 Heritage View Drive, Valencia. Sponsorships are available from $100 to $10,000 Tickets: $45 for reception. Visit www.helpnothassle.org.

mbuttelman@signalscv.com

661-287-5590

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