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AMC hit 'Walking Dead' sets series ratings record

Posted: February 12, 2013 5:00 a.m.
Updated: February 12, 2013 5:00 a.m.

Costumed actors, promoting the Halloween premiere of the AMC television series "The Walking Dead", shamble along the Brooklyn Bridge while posing for pictures in New York. (AP)

 

NEW YORK (AP) — The zombies keep getting stronger.

AMC's hit "The Walking Dead" set a series record Sunday night with 12.3 million viewers. The show was returning from a hiatus, and the Nielsen Co. said it beats the series' previous record of 10.9 million for its third season debut last October.

More than half of Sunday's viewers, or 7.7 million, were in the youthful demographic of people ages 18 to 49. Nielsen says a cable series has never reached that big an audience in that age group.

That's impressive by broadcast standards, too. While "NCIS" on CBS was the most popular drama on the air with 22 million viewers the previous week, fewer than 5 million of those viewers were under 50.

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