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Teamwork shines at Capelli Salon

Owner Sabina Fetter crafts a team of stylists bring a unique perspective to beauty

Posted: February 5, 2009 11:23 p.m.
Updated: February 6, 2009 4:55 a.m.

Sabina Fetter works on a client at her salon, Capelli, in downtown Newhall.

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There is only one place in the Santa Clarita Valley where residents can get their hair cut, highlighted and colored, revitalize their skin with a soothing facial, relax their muscles with a deep-tissue massage, wax off any unwanted hair, take care of makeup needs and even admire and buy local art.

It's known as Capelli Salon.

Capelli Salon is an eclectic, upscale salon located in Old Newhall in the heart of Santa Clarita's Theater District.

Capelli, which means hair in Italian, is the only exclusive framesi color salon in SCV. Framesi hair products, originating in Milan, Italy, are specifically formulated to give the essential tools needed to repair hair and maintain its beauty.

The founder of framesi, Roberto Franchina, believed the professional hairdresser plays one of the most important roles in society. According to the Web site, "It is why, since its founding in 1945, framesi has been dedicated to supporting the professional hairdresser with products and programs that enhance the artistry of beauty."

"Framesi came to America in 1979 as the first cream color line (in the country)," said Sabina Fetter, owner of Capelli Salon. "They are known as an innovator in their field."

Fetter is a master color specialist and a certified framesi technician.

Throughout her 22 years in the field, Fetter perfected her craft in attending ongoing education, a philosophy she takes back to her salon and extends it to her staff.

Fetter's resume also includes working as an in-salon coach for Aveda, Sebastian, Matrix and Goldwell. She is certified in multiple hair extension protocols as well.

She is most proud to be part of the framesi education team. She brings her expertise to her clients by elevating Capelli Salon to an Elite Moda Capelli Salon. She does this by continually educating her team.

"Because I work for framesi, I get some perks." Fetter said. "An Elite Moda Capelli Salon is all about how educated each stylist is."

Fetter's stylists attend at least one hair-color class a month, aside from any additional one-on-one help they receive from Fetter herself.

"I send them to shows for free. I send them to classes for free," Fetter said. "All the education is provided by me because I think it is important."

In addition to her passion for hair, Fetter also has a passion for the Santa Clarita Valley.

Living in SCV since 1975, Fetter has a long history with the city. Her family owned 275 acres now known as the Davis-Towsley Park. The old equestrian center called Rivendale that used to be there belonged to her family.

She attended Wiley Elementary, Placerita Junior High, and graduated from Hart High School. Her kids now go to Wiley Elementary.

Fetter enjoys conducting business in SCV because she enjoys the people and the location.

"Being across from the theater is great," she said. "I love it."

She also looks forward to the facelift downtown Newhall is currently receiving. It will be good for the community and for business, she said.

In part of keeping in touch with the community, Capelli Salon and the SCV Artist Association paired up and worked out a deal.

"I don't want hair posters on my wall," Fetter said. "I want art."

So The Artist Association lends the Salon a variety of pieces from local artists to be put on display on the walls.

"Even if no one buys them, they are least out on display and the artists' are getting their names out there," Fetter said. "And it's great for us because every three months, the look of the salon changes."

Capelli Salon also adopted the local domestic violence program. When new women join the program, they are sent to Capelli Salon for a full makeover - on the house.

"I don't like referring to them as victims," Fetter said. "They are not victims anymore. They are taking steps to take charge of their life. We want to help with that."

Capelli Salon is also one of the only full-commission salons in SCV, as opposed to booth renting. Every employee at Capelli Salon is part of a team.

"We work together as a whole," Fetter said. "Everyone has her specialty. Everyone here has her own niche."
This also keeps the salon consistent when it comes to the business-client relationship.

"If you got your hair done at a booth renter salon and you don't like it, you can't really go to the salon and complain," Fetter explained. "Here, if you don't like your hair, you can come back and we'll fit it - for free."

Bridget Flannery of Saugus, the newest addition to Capelli Salon, joined the team with over 10 years of behind the chair experience. Her certifications include Chrissy V Hair Extension System, a brand of non glue-based hair extensions which won't damage the hair, and Bio Ionic Hair Straightening System, not to be confused with ionic brands you can find in a grocery store. Her resume includes working on the production line for a few of the "Return of the Living Dead" movie sequels.

"There are so many things women don't know about hair," she said. "What's worse, there are so many hairstylists that don't know anything about hair."

Robin Russell of Saugus brings eight years of massage experience to the salon.

"Massages are great for so many things," Russell said. "Headaches, stress relief, circulation, relaxation ..." The list goes on.

Sally Van Swearingen, of Newhall, is the salon's stylist, aesthetician, and make-up artist. Allure Magazine dubbed her as "one of the best makeup artists in the country." She personally designed and developed a makeup line called Studio Essentials, focusing on a quick and easy approach to healthy makeup.

She is also known internationally for her bridal makeup. Her resume also includes working for on-set commercial promos such as Fox and NBC.

Fetter's speciality is color.

In addition to having framesi color products, Capelli Salon is one of two salons in SCV that carries Kim Vo products.

Kim Vo is a renowned master-colorist with a unique and innovative vision of beauty.

According to his Web site, the Kim Vo collection is a "high-performance, luxury hair care and styling line for color-treated hair. Kim Vo is a marriage of ancient Vietnamese botanicals and the latest French nanotechnology."

Framesi and Kim Vo believe in salon professional, meaning these companies believe in producing products used by salon professionals that protect and support the integrity of the hair.

Capelli Salon would have it no other way.

A part of being professional is being flexible. Capelli Salon is ready to adapt to its surroundings.

"Since the economy is horrible, we will adjust," Fetter said. "We will not be put out of business by the discount salons. I'd rather have customers come here and get quality service and pay what they would pay there."

"They usually come here to get fixed anyway," Flannery added.

The salon is also doing what it can to help its clients during the sour economy. It offers unique discounts almost every day of every month. Today, for instance, is "free parking Friday" and "free deep conditioner with haircut." Throughout the month, the salon offers discounts for teachers, auto workers, firemen, and children, among other saving opportunities.

Capelli Salon is located at 24253 Main Street, Old Town Newhall. To make an appointment, call (661) 254-1234. For more information on the services provided, visit


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