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Historic shopping district welcomes another boutique

Ma Maison will relocate to downtown Newhall

Posted: January 29, 2013 2:00 a.m.
Updated: January 29, 2013 2:00 a.m.

Ede Eichmann, owner/operator of Ma Maison, is relocating her Valencia store to the historic downtown Newhall retail shopping district, saying the vibe fits her merchandise.

Home-décor accents and gift boutique retailer, Santa Clarita-based Ma Maison, is moving to a new location, said owner/operator Ede Eichmann.

The move locates both of Eichmann’s retail stores in historic downtown districts, and both on “Main” streets.

After 10 years in the Valencia Crossword retail center on Valencia Blvd. where Kohl’s and Whole Foods is located, Eichmann said she is moving Ma Maison to downtown Newhall.

Opening at the new location Friday, Feb. 1, the retailer will be moving into the space vacated by the Newhall Bicycle Company on Main Street, which closed its doors in December.

Ma Maison’s lease was up and although Eichmann said the landlord was working with her to keep lease rates affordable, she felt the makeup of the shopping center had changed too much for her to remain in what had become a center of mostly retail chains.

“The center has changed so dramatically since it first opened; it’s not conducive to my clients,” she said. “There used to me more boutiques; it was once all privately-owned, independent small business owners.”

As the independent business owners left, spaces have all been leased to chains and franchise stores, she said. Eichmann no longer felt the center’s tenants fit her “artsy” boutique shop, she said.

“The whole vibe in New- hall is so inspiring,” Eichmann said. “It’s how a charming little downtown area should be.”

Saying it’s nice to have the camaraderie with other small business owners, Eichmann is betting that the historic shopping district is “really going to be the place to go” as more independent merchants open in the area.

“The landlord has made a concession that I can use the backyard space (behind the store) and create an outside area so I can put my outdoor plants and garden décor,” she said. “It’s an extra 300 square feet of space.”

Eichmann, a 20-year local resident, opened a second store in the historic downtown district in the city of Ventura on Nov. 1, also on Main Street.

The Ventura store is doing good,” she said. “Right off the bat, it’s at least paying for itself which is all I can ask for.”

As for relocating her Santa Clarita store, Eichmann said it’s been a very busy four months. She’s been in construction at two locations, busy with technology and communication changes and lease negotiations.


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