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An interview with SRAR’s new president

Posted: December 25, 2012 2:00 a.m.
Updated: December 25, 2012 2:00 a.m.
Bob Khalsa will be the 2013 president of the Southland Regional Association of Realtors Santa Clarita Division. He is president of United America Realty. Bob Khalsa will be the 2013 president of the Southland Regional Association of Realtors Santa Clarita Division. He is president of United America Realty.
Bob Khalsa will be the 2013 president of the Southland Regional Association of Realtors Santa Clarita Division. He is president of United America Realty.

Bob Khalsa, 2013 president, Southland Regional Association of Realtors Santa Clarita Division and President, United America Realty

Q: For our readers, define SRAR’s objective.

A: We are an association of Realtors. We have the national association, state, regional and then the local bodies. Our association is the SCV association. We provide services in residential and commercial real estate in sales, leasing, and commercial brokerage. You have access to marketing reports, sales data, demographics, techniques for undertaking a sale which are important to your clients.

Q: What has been your involvement with SRAR?

A: I have been a member of the Grievance Committee since 2005, where we receive complaints against Realtors. I was vice chair in 2011. I’ve been a member of the Commercial and Investment Committee since 2006. We make available to membership all facets of commercial activity. The National Association of Realtors awarded me the 2012 Commercial Excellence Award.

Q: Why do you want to be president?

A: I think I have the unique experience of both commercial and residential real estate. That combination is rare and I have an expertise in both areas as well as property management. All our activity focuses on residential and the commercial area was left high and dry. It gives me a unique way of looking after every aspect of real estate.

Q: Describe your history/business experience in the Santa Clarita Valley.

A: My background is aviation. I was in the Air Force and I took an honorable discharge and flew for commercial airlines. I also taught physics. I started in real estate on the side in 2002 but I was away from home a lot so I devoted full-time to real estate in 2005. I was a broker at Century 21 then I opened my own office in 2007 because I felt technology and tools available were easier if I opened an office of my home than to modify an existing office.

Q: What do you believe members want from SRAR?

A: The fact that you’re a Realtor and you adhere to a higher standard of ethics and performance is becoming more apparent to buyer and sellers. Our membership wants to gain knowledge to be able to undertake transactions and to be able to have the tools available or if tools aren’t available, that we give them guidance on where they can find it. My role as I see it is to expose our membership to all these tools available, how to use them in resident and commercial real estate, and how to maximize their value.

Q: What do you want to achieve in the next year?

A: I see the coming year as a major transition phase, not only for real estate in general but in newer technology that are going to change the real estate field. It’s not lack of information that your clients have; it’s excess of information. They see properties online before they come to you and their information and photos may be incorrect. I hope to expose the membership to what SRAR offers through its services. We have property-centric information, given it in a very condensed and visual way. It brings it down to the nuts and bolts so you can express to the clients. These tools are not available to everyone.

The second is to make them focused on not just arranging a sale, but understanding whether the property and client would be a fit. You have to take it a level beyond what you’ve been doing and that increases the value. You have an array of loans available, but which one is suitable to your client

Another is setting standards for commercial real estate that don’t exist right now. In commercial real estate we don’t have national standards. It doesn’t exist like in residential. I am a certified commercial investment member and so the Commercial and Investment Committee has been trying to create educational programs in Santa Clarita to help members understand the process of commercial real estate activity. We intend to fund it with National Association of Realtors and create a syllabus and standards and agents can aspire to complete the training within certain time frame.

Q: Are there any new initiatives you’d like to launch in 2013?

A: One area that I think has been overlooked is helping single parents and moms who are so bogged down that they’re not aware of what’s available to them in terms of access and home ownership. I think we as a membership can contribute a lot because there are avenues where we could guide them and take a burden off them.



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