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Caston’s back in business

Appliance store back to original ownership

Posted: January 15, 2009 9:23 p.m.
Updated: January 16, 2009 4:55 a.m.

Jerry Caston, left, and his son, Rick, look over an order at Caston's TV & Appliance on Lyons Avenue. The pair reclaimed ownership and operations in January.

 
Caston's TV and Appliance is back in business under its original ownership, and Jerry Caston and son, Rick Caston, are ready to serve.

The neighborhood appliance store closed its doors for a few days in late December. Legal action taken by Jerry Caston forced the store's owner of more than two years to depart Dec. 28, Caston said.

Coming back to the store for Jerry Caston means a return to a lifelong legacy.

"I grew up in the industry, working for an appliance store in San Fernando in the '60s," he said.

After college, Caston became a business partner of the San Fernando appliance store and opened a branch in old Newhall. In 1973, he bought out the store and changed its name to Caston's, he said. In 1985, he relocated to Lyons Avenue.

The mom-and-pop shop did well for more than 30 years under the Caston ownership. Both Jerry and Rick boast a loyal client base.

"We must have done something right," Jerry Caston said. "We took care of our customers, gave full service, we didn't try to compete with the big box stores, we gave a quality product at a fair price and we were always there for (customers)."

Coming back means a return from retirement for Jerry Caston, but he said Rick, will handle much of the responsibility.

As someone who practically grew up in his dad's store, Rick Caston said he's where he wants to be.

"I know everything about the store and how to take care of customers," Rick Caston said. "If you don't take care of the customers, you're not going to have a business. You give a fair price and do what you say you're going to do to have happy, loyal customers."

Irene Carillo, 72, of Newhall, said the Castons always took care of her in the 48 years she's shopped at the store.

"I've always bought everything there," she said. "They're very good to me. I get treated very well. I missed them while they were gone."

Rick Caston said they will soon remodel, adding eight display kitchens and six bathrooms.

"It'll be a one-stop shop, from top to bottom," he said.

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