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Signal Sales Beat- Oct. 23, 2012

Posted: October 26, 2012 3:00 p.m.
Updated: October 26, 2012 3:00 p.m.
Marie Cooper Marie Cooper
Marie Cooper
Yolanda Hall Yolanda Hall
Yolanda Hall
Jennifer Ramos Jennifer Ramos
Jennifer Ramos


Colder weather should be soon approaching, which means it is time to get out those comfy winter boots. While at one of my son’s football games, I noticed that some of the cheerleaders had the cutest UGG type boots on. These boots had the cheer logo embroidered on and they were completely “blinged” out. I found out that one of the girl’s mom’s, Wendy Smith, made them. Wendy in conjunction with her business partner, Irmgard Quint, opened “Blingity Bling” in 2009, here in Valencia at the industrial center. I went to visit their shop and was so impressed with the amount of work these two amazing women do; as each design is embroidered, blinged and stitched on to each pair of boots by hand. They also make t-shirts, tanks, swimsuits and hoodies. This incredible woman owned business currently sells custom boots to various professional cheer/dance squads, i.e. Cincinnati Bengals, St. Louis Rams, Washington Wizards and the Indiana Pacers. They also have many college and youth cheer squad clients like University of Kentucky, Bowling Green and All Star Cheer. Another aspect of their business which is currently growing is the retail line “Been Blinged!”. The retail line is custom to the consumer’s specifications, with a few standard designs available. Go to and check out their great products. Look for special deals from Blingity Bling in this year’s Holiday Guides – they make great presents for the women in your family. You can also call them at 661-206-1246 and place your holiday order now.


Good Morning Santa Clarita,

Ten Reasons to Advertise Frequently

1. People have new wants and needs every day. Very few people have a need for any specific merchandise item on any given day. Half of consumers who had bought items in a week said that their decision to shop was made that day. Frequent advertising reaches this “thin market” when they are ready to buy, not just when you are ready to sell. (How America Shops & Spends, 2009)
2. Frequent advertising reaches your customers⎯regardless of reading habits. Frequency builds awareness. Awareness builds familiarity and familiarity builds trust. Conventional wisdom says that your audience needs to be exposed to your ad 2.5 times to sink in and build awareness. Just like dieting, advertising gets the best results over time. Each ad builds on prior brand recognition.
3. Frequency offers you the best rates.
Most newspapers today offer significant incentives for increasing frequency. Whether these incentives are for repeating an ad in a certain period or for contracting to run a certain amount of space over time or investing a certain amount of money, newspapers recognize the need for frequency and encourage customers to use it.
4. Today's ad may influence⎯but tomorrow’s will close the deal for a lukewarm prospect. Like pushing a ball up a hill, it is better to push slowly than to push quickly and run out of energy halfway up.
5. Frequent advertising helps you beat your competition. If you are not advertising as much as your competition does, who is more likely to reach the consumer who is ready to shop?

6. Everyday you:
Open your store, Keep your shelves stocked,
Keep your phone connected, Have your staff come to work, Shouldn’t you invite customers in by advertising frequently? Advertising is one of your smallest expenses. Yet, not using it often enough can kill your business For the average business, the investment in advertising could be as low as 2-3percent.
7. Advertising frequently = higher than average results. Brand equity, grows with increased advertising, showing a positive effect overall. The long-term effect of advertising leads to a brand being less price-sensitive. This could be good news for advertisers keen to apply gradual price increases after initially dropping a price.
8. Frequent advertising helps you spread your sales evenly throughout the year. You can avoid spikes in customer traffic, efficiently utilize resources and manage inventory.
9. Frequency helps your advertising cut through the clutter
Have you ever trained a puppy? Did you find yourself repeating your commands? Is that more likely to get the pup to change behavior? Repeating yourself to a target consumer increases the odds that your message will get through.
10. People forget!
What are the statistics about how fast people forget.? It used to be that something like 80% forget a message in 24 hours. But, I forget.

Source: NNA


Can you believe the holidays are just several weeks away? It is 95 degrees outside; however, the stores have already decked their halls. It really is a wonderful time of year to get together with family and friends. It also means it is time to think about gift giving which typically tends to get stressful the closer we approach those important dates. What to buy, maybe, a scarf, another tie, or a fruitcake? While I am ever so grateful for the people that are a piece of cake to shop for, we will always have those “same few” who can make our hunt seem impossible.

A Valencia based company, Creation’s Garden, has been manufacturing natural and certified organic products since 1993. On Saturday, November 3rd, they are opening their first warehouse storefront to the general public to enjoy discount prices on all of their products including: facial cleansers, foot care, body butters and sunless bronzing. Have a teetotaler on your list? They offer premium organic teas that are crafted using the finest herbal infusion of flowers, spices herbs and fruits. And don’t for our four legged loved ones. The company prides itself in providing your furry friends with the organic supplements and natural treatments they deserve. Creation’s Garden is located at 27615 Avenue Hopkins, Valencia.


Have you ever been in a situation where you're having dinner and you can't hear the person across from you? You just kind of smile and nod hoping that was the appropriate reaction. I have been there and let me tell you it's not very much fun, especially when you're in business and/or trying to relate with a person. I talked Nola Aronson about over at Advanced Audiology about my problem & she offered me a free hearing screening. She says it could be as simple as a wax build up in my ears. I have my appointment set up so I'll let you know how it goes. In the mean time you can get your hearing checked for free also, just call 661-253-EARS (3277) and tell them I sent you!



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