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Men’s Wearhouse founder to speak at VIA’s next B2B expo

Posted: October 22, 2012 2:55 p.m.
Updated: October 22, 2012 2:55 p.m.
 

 

He’s guaranteed millions of men they’re going to like the way they look. And the founder and Executive Chairman of Men’s Wearhouse, George Zimmer, takes the stage as keynote speaker for the Valley Industry Association’s B2B Industry Show March 19, 2013.

 

In a repeat showing at the Hyatt Regency Valencia, VIA’s annual business-business expo draws of some 2,000 attendees and 50 exhibitors. Last year’s B2B luncheon sold out when Earvin "Magic" Johnson took center stage as keynote speaker.

 

"We did considerable research to locate a speaker who would communicate a message that would be of interest to our collective membership," said Kathy Norris, president of VIA. "We found him especially desirable not only because he has an incredible story of entrepreneurship of his own, but also because he has created an amazing ‘employee centric’ culture throughout the 1,200 stores in the Men’s Wearhouse network. He believes in his employees and consistently offers them the tools and the opportunities they need to grow within the company."

Zimmer opened the first Men’s Wearhouse in Houston in 1973, after travelling around Texas, Oklahoma and Louisiana selling clothing samples out of the trunk of his car for his father, a manufacturer of menswear. After opening that first store, he spent the next decade opening one store per year in Texas. In the early 1980s the company opened its first store in San Francisco, and in 1992 Men’s Wearhouse went public, spending the next 10 years opening 50 stores annually. The gravelly voiced public face of Men’s Wearhouse has attributed his company’s success to a few factors: Investing in one’s workforce, developing trust with customers and finding a good slogan.

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