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This just in from Allstate Insurance

ALLSTATE FOUNDATION-FUNDED RESEARCH EMPOWERS STUDENTS IN “ROADWATCH”

Posted: October 18, 2012 3:23 p.m.
Updated: October 18, 2012 3:23 p.m.
 

(Thursday, Oct. 18, 2012) – Driver focus within automobiles passing near California schools has significant room for improvement as observed in a study this week by the same students at risk from this distracted driving. Students monitoring nearly 70 intersections near high schools in 26 counties across the state for one hour Tuesday report more than 7,000 cases of distracted driving.

This hourly average of approximately 100 cases of distracted driving per intersection is consistent with the average recorded during last year’s inaugural study. Traffic volume is not factored.

Student participants in this Roadwatch—funded by The Allstate Foundation and administered by the California Friday Night Live Partnership—observed a lack of driving focus ranging from talking and texting on the cellphone, to eating and smoking, and even one instance of a driver using his tablet computer. Drivers failed to stop at a red light three times.

The top distractions while driving are not surprising. Each is avoidable.

- Eating or drinking 2,028 30 - per site average

- Talking on cellphone 1,103 15 - per site average

- Texting on cellphone 1,062 14 - per site average

- Personal grooming 612 9 - per site average

Empowered by last year’s research, students in Anaheim successfully obtained funding to have a crosswalk and traffic light installed near their school. Students in Santa Cruz County appeared before the Board of Supervisors and obtained priority ranking for the re-engineering of a local street to improve safety.

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