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Spotlight on filming

Latest economic snapshot report shows strong numbers for location filming

Posted: September 13, 2012 2:00 a.m.
Updated: September 13, 2012 2:00 a.m.
A residential home is part of a feature film taking place on location in a Saugus community on Aug. 22. A residential home is part of a feature film taking place on location in a Saugus community on Aug. 22.
A residential home is part of a feature film taking place on location in a Saugus community on Aug. 22.

The latest economic snapshot report, for June, released by the Santa Clarita Valley Economic Development Corporation – SCVEDC – reflects ongoing upward gains in most areas of local economic activity.

One of the brightest spots reported was location filming in which the city of Santa Clarita recorded 197 filming days, up from 66 permitted days in June 2011. The estimated economic impact to the city was $1,842,500 — up 13.19 percent over June 2011.

Features, which typically result in having the greatest economic impact on an area, accounted for most of the location film permits issued. The city issued 86 permits for feature films, 47 for television shows, 36 for commercials, 25 for student or other projects, 10 for still shoots and three for music video productions.

June was a great month for location filming in the city,” said Jason Crawford, marketing and economic development manager for the city of Santa Clarita.”  “We saw increases in film permits issued, film days, and in economic impact year over year.”

The month of June built on increases seen earlier in the year, and capped off a record year of filming — a major focus of the city, he said. Filming benefits the community in direct economic benefits as well as the jobs produced for residents.

Permits for tenant improvements totaled 14 in June; double the number issued in May 2012 and up from eight issued in June 2011, reported the SCVEDC. A total of 35 permits were issued for commercial alterations, up 28 percent from the 28 permits issued in June.

The city also issued 12 certificates of occupancy, up from the five issued in June 2011. However, only one permit for commercial space was issued in June.

Commercial vacancy rates increased slightly in the second quarter, over the first quarter of 2012, but available industrial space remains low with a 3.9 percent vacancy rate.

Santa Clarita Valley tourism, measured by hotel occupancy rates, increased nearly 6 percent in June 2012 over the same period in 2011 according to PKF Consulting.

The city’s unemployment rate of 6.8 percent in June, according to the snapshot report, sits far below the 11.1 percent recorded for Los Angeles County and 10.7 percent for California.

Accounting for a portion of the local employment health is the Valley-wide Enterprise Zone which received final approval this past spring. The tax credits allowed to businesses in the zone resulted in a savings of $7.52 million in June and the creation of 201 new jobs.

Sales tax generated for the city in the first quarter of 2012 was up 8.7 percent, to $6.3 million, from the same period in 2011.



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