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Local store stands in for Midwest

Producers chose Bouquet Auto Parts for TV commercial and used fake snow to transform it into a winte

Posted: August 29, 2012 2:00 a.m.
Updated: August 29, 2012 2:00 a.m.

A film crew prepares for a commercial shoot at Bouquet Auto Parts in Saugus on Thursday.

 

Customers shopping at Bouquet Auto Parts last week may have found themselves in the middle of a setup for the filming of a TV commercial for Prestone Antifreeze/Coolant.

The Santa Clarita auto parts retailer became the setting for a national television commercial this past week when Prestone Antifreeze selected the Santa Clarita store as a backdrop to use for filming.

“A location scout came in and looked around the store,” said co-owner Owen Powell. “He said they had been at the store twice and liked the look of it, it fit a real parts store. They said they were looking for a real parts store where you can get anything you need and get advice.”

The scouts then asked Powell if they could bring in more people — producers and art directors — to look at the store. Powell gave permission and the production ramped up from there. The store has never been listed with a film location service, he said.

When in meetings with the production company, Powell said he was told that the television commercial, filmed as part of a 2012/2013 national ad campaign, will also be aired during National Football League games.

Bouquet Auto Parts was selected specifically because it could be designed to serve as any auto parts store in the Midwest during freezing cold temperatures, Powell said.

To achieve the effect of a Midwest winter, however, took an entire day of preparation at the store. In the evening, artificial snow was blown all over to resemble a cold, winter night.

Agreeing to allow a TV commercial to be filmed onsite, however, meant closing the store at 4 p.m. and that wasn’t an easy decision to make.

“It took a lot of soul searching,” Powell said. “We’re open every day of the year for our customers, except Christmas.”

The irony of being selected as the site for the antifreeze/coolant is that antifreeze is hard to get in Santa Clarita, Powell said. The store runs out from time to time and has to track down more supplies from other sources. It isn’t thought of as an everyday commodity in Southern California.

“People associate Prestone with cold weather but you need it to protect your car from overheating, too,” he said

jadkins@the-signal.com

661-287-5599

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