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Discount program aims to draw customers, highlight new library

Local businesses join a city-sponsored program that gives shoppers discounts and focuses on

Posted: August 8, 2012 2:00 a.m.
Updated: August 8, 2012 2:00 a.m.
 

Local businesses have joined a campaign sponsored by the city of Santa Clarita to increase awareness of the new city library scheduled to open in Newhall on Sept. 29.


Businesses plan to offer customers a discount or incentive in the month of September if they show their Santa Clarita Public Library card.


Stylist and owner of Entourage Hair Studio, Michael Beck, eager to take his own children to the new library, joined the program.


“What a great idea,” Beck said. “Gathering companies to promote local business as part of a campaign to make sure everyone has a library card — brilliant.”


Some 55 businesses joined the effort by Tuesday, just one month since the program was launched, said Jessica Jackson, city communications specialist.


Businesses of all kinds joined the promotion in its initial launch, such as Auntie Anne’s Pretzels in the Westfield Valencia Town Center, R & R Awards, two McDonald’s locations, and Sand Canyon Paint and Hardware.


The promotion for the new library gives business owners in Old Town Newhall a chance to promote their businesses as well. Features of the new library are expected to increase foot traffic into the historic downtown business district.


The new 30,000-square-foot library, located in a lot on Lyons Boulevard at Main Street, cost $29.31 million and is expected to be state of the art.


With electronic book sorters, scanners and 104 computers, the tab for the investment in technology alone is $848,000. For those with a library card, patrons can also check out laptops — complete with access to the branch’s Internet — for use within the library.


Early learning computers will be on hand for children, along with a story room accessed through a replica of Beale’s Cut — a 30-foot deep passage through Newhall Pass constructed in the 1850s to allow stagecoaches to pass through.


“We are excited to have the library opening and want to support any way we can,” said Bobbi Jean Bell, owner of Outwest.


Companies joining the new library awareness effort will be featured online and on printed materials in September that the city is developing to raise awareness about the campaign.


Businesses can sign up to join the “Sign Up and Save” program by going to
www.SantaClaritaLibrary.com and clicking on the link provided under the News banner. The deadline for doing so is Aug. 24.

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