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ACTION Family Zone opens

Alex Urbina is director of training and education at new SCV facility

Posted: July 12, 2012 7:28 p.m.
Updated: July 12, 2012 7:28 p.m.

Action Family Zone Director Alex Urbina, right, and artist Peter Marquez discuss Marquez's mural displayed at the grand opening of the new Action Family Zone facility in Canyon Country.

Cary Quashen, CEO of ACTION Family Counseling, and life coach Alex Urbina have joined forces to found the new nonprofit ACTION Family.

Their first venture, the ACTION Family Zone recently opened in Canyon Country to offer a safe and sober hangout for teens who  are committed to making “positive changes to their lives.”

Urbina, will serve as director of training and education, and will head up the team who will be running the facility and its programs.

“It is going to be a beacon of light,” Urbina said. “A safe place for kids to discover what they’re passionate about.”

As a personal growth expert for 17 years and a life coach for the past 15 years, Urbina said he is ready and able to help the kids and families who turn to the ACTION Family Zone.

As a 23-year-old who was going from one dead-end job to another, Urbina lacked passion in his life. His older cousin took the advice of a high ranking professional and attended a leadership training workshop. The seminar left such a large impact on Urbina’s cousin that he insisted Urbina also attend.

After some resistance, Urbina finally decided to give the workshop a chance. It was a life-changing decision.

“I became addicted to learning more about me and developing myself,” Urbina said. He described the experience as his “wake up call.”

Urbina said he believes in building “powerful teams that stand for each other and are committed towards a common goal.”

“Instilling this team mentality is going to teach the kids to take responsibility for their own actions and to no longer play the role of a victim,” he said.

The goal is to  “constantly reinvent myself and the program to meet the needs of today’s kids. I’m going to ask them what they need in order create a unique approach to help get them to the next level of life,” Urbina said.

The ACTION Family Zone will have many programs and workshops that will help with the growth process, Urbina said.

Members of the center will have access to professionals in the community to serve as role models and to workshops that deal with self-expression.

“Kids can discover what they are passionate about,” Urbina said. “We are going to set higher standards. We’re not going to be just another hang out.”

However, the ACTION Family Zone won’t be without a variety of fun activities offered including music and art studios, pool tables, ping pong, video games, and computer center. In addition, a variety of special events will be held every month.

Family involvement is an important part of the center’s philosophy.

“This place will be a draw for the community so that kids can develop self-esteem and discover their passion, we will help parents and teens to build stronger relationships, and to help get recovering kids get back into the community,” Urbina said.

The ACTION Family Zone, 20655 Soledad Canyon Road #24, Canyon Country, (across from Home Depot). 661-467-2714. ACTION Family Counseling offers drug and alcohol treatment for youth and families. For information call the 24-hour helpline at 800-367-8336.


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