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Movie screening expands

Posted: July 5, 2012 1:55 a.m.
Updated: July 5, 2012 1:55 a.m.

Nick Parada talks to Colin "Scummy" Morrison about a scene where his character prepares for a freestyle motocross jump show.

 

The independent, Nick Parada-produced film “Bro” is expanding into three AMC theaters as of Friday, Parada said.


Filmed with acting veteran Danny Trejo and professional Freestyle Motocross riders Beau Manley and Colin “Scummy” Morrison, the film originally made its big screen debut for a limited engagement in June, but AMC extended the showing and opened the film into two other theaters as well.

“The Laemmle in Lancaster also agreed to debut the film July 6 for a week, as well,” Prada said.


On July 8, the movie cast and Parada will hold a question-and-answer session with the audience at 3:40 p.m. Laemmle BLVD Cinemas is selling advance tickets to the show.


For Parada, who once launched an online dining guide with The Signal, it was a chance encounter with a one-time colleague that led to financing for the movie and Parada’s directorial debut on the big screen. “Bro” is his first feature, which he co-wrote and produced under the Streetwise Entertainment label.


Working with what was once a $10,000 budget, the film project grew in scope once name actors, motocross professionals and sponsors came on board. The film has probably crossed the half-million mark now, he said.


After connecting with X Games gold medalist Brian Deegan, founder of the freestyle motocross and apparel firm Metal Mulisha, the producer was able to attract other name sponsors like RockStar energy drink, Parada said.


“Films like ‘Bro’,” with a first-time director and a small-time budget, are a labor of love for me at this point in my career,” Trejo told ESPN in an interview. “But it’s a nice little movie with a good story, and it was fun to play a part in it.”


The movie has also been picked up by the Grindstone Entertainment Group, a member of Lionsgate, which will release the movie in October on digital Video on Demand and DVD, he said.


As of Friday, the film is available at the AMC Norwalk and Ontario Mills and the Laemmle BLVD Cinemas in Lancaster.

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