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Book Synopsis

Posted: July 4, 2012 2:00 a.m.
Updated: July 4, 2012 2:00 a.m.
 

Title:
“Be the Elephant: Build a Bigger, Better Business”


Author:
Steve Kaplan  


Synopsis:
In business, there’s no standing still. The trick is to become an elephant—big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market—and smart enough to avoid the pitfalls of growth.
With “Be the Elephant,” bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner and manager alike. The strategy, the process, the toolbox.
Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business’s current health. There are lessons in strengthening sales, a business’s front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth—grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP—unique selling proposition—to avoiding the Five Killer Mistakes that can ruin a company.
And from there, how to go forth and Be the Elephant


Review:
“[Kaplan’s] elephant strategy is right on the money.”
—Daniel M. Snyder, owner of  Washington Redskins


About the Author:
Steve Kaplan has owned 35 businesses, sold 30 of them, and has consulted with more than 100 companies, helping them to grow.
He appeared Jul1 on ABC’s “Secret Millionaire,” where he spent a week living undercover on welfare-level income in Chicago interacting with grass root, community outreach programs after which he donated sums of money to the struggling organizations.

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