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Kelsie Leach earns FIDM ride

Hart High graduate named Visual Designer of Tomorrow

Posted: June 30, 2012 7:00 p.m.
Updated: June 30, 2012 7:00 p.m.

Peggy Quayle, director of admissions of the Fashion Institute of Design and Merchandising Los Angeles, left, congratulates Kelsie Leach on being named Visual Designer of Tomorrow.

Former 2010 Miss Teen Santa Clarita Valley and the 2011 Miss Teen Superior Queen SCV Kelsie Leach has been awarded a $30,000 scholarship to the Fashion Institute of Design and Merchandising Los Angeles.

Leach was awarded the top honor for Visual Designer of Tomorrow.

Hundreds of applicants entered FIDM’s national Scholarship Competition which featured  the categories of Fashion Executive of Tomorrow, Interior Designer of Tomorrow, Graphic Designer of Tomorrow, Fashion Designer of Tomorrow, Visual Designer of Tomorrow, Digital Media Artist of Tomorrow and Trend Spotter of Tomorrow.

Leach’s visual communications project included four 15x20” panel board designs including:

n inspiration board based on research on the look and lifestyle of today’s customers;

n floor-plan  design that included dramatic areas for displays, lighting, fixtures and furniture to create the store’s atmosphere;

n store-window display that reflects the store’s image and the customers who shop at the store;

n and magazine layout using merchandise to create the layout that features outfits that set a theme while reflecting the image of the store and the target customers.
Judges for the competition included FIDM’s department chairs and instructors as well as alumni celebrity judge

Nick Verreos ( a star on “Project Runway.”

Leach was notified of her win by Peggy Quyale, FIDM director of admissions.

“It’s like lightening in a bottle and you caught it,” said Susan Aronson, FIDM executive director of admissions. “Shine. Be great!”

Leach will begin her studies at FIDM in the fall.

“I’m looking forward to being at a school that is going to challenge and refine me,” said Leach. “I know this will be an exciting experience.”

Leach is a graduate of William S. Hart High School in Newhall where she served as a varsity cheerleader (flyer).

She served more than 1,000 hours of community service to the SCV as Miss Teen SCV and more hours as Miss Teen Superior Queen SCV. Leach also participated in the Miss Teen California competition representing the SCV.



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