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The Signal names new Ad Director

Posted: June 22, 2012 2:00 a.m.
Updated: June 22, 2012 2:00 a.m.

Lanfranco

 

Brad Lanfranco has been named Ad Director at The Signal, publisher Randy Morton announced Thursday. The appointment is effective immediately. 

Lanfranco will oversee all aspects of advertising at The Signal, The Business Journal and other Signal publications. His career with The Signal began in 2009 as an advertising account executive. 

Lanfranco will also oversee The Signal’s Advanced Media Solutions, the advertising agency division that handles all types of marketing and consulting needs for businesses. 

 “I’m happy that Brad has taken on the job as head of our advertising team,” Morton said. “I’m excited for him and the new opportunities for The Signal.”

Lanfranco will also work closely with Vince Johnson, Chief Multimedia Officer at the signal in further development of the-signal.com, Santa Clarita’s number one most viewed local website.

“Brad brings a new dimension to our management team,” Johnson said. “His passion for success is contagious.”

A resident of the Santa Clarita Valley since 1991, Lanfranco first came to town to help open the Sears store at Valencia Town Center. Through the years he has developed many friendships in the SCV with residents and business owners alike. He is involved in many community organizations, including Rotary, the Elks Lodge, and serves as an ambassador for the Santa Clarita Chamber of Commerce.

Executive Editor Jason Schaff said Lanfranco’s appointment is a good move at The Signal based on his relationships with the community.

“We all looking forward to working with Brad,” he said. “His enthusiasm and love for the newspaper is easily seen.”   

Lanfranco is a United States Marine Corps veteran with eighteen years of combined professional experience in advertising, marketing, direct sales, and business development in a variety of industries. 

“Many of my current clients have done business with me in several different industries over the years,” Lanfranco said. “I’ve built lifelong relationships in this community.”

Marketing Director Maureen Daniels also applauded Lanfranco’s appointment due to his high energy levels.

“If you have ever worked with Brad, you know his motto is all about positive mental attitude. He credits his high energy level and motivation to a positive mentality.“ 

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