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Signal offers video job ads

New online classifieds section makes employment search easier for users

Posted: May 17, 2012 1:55 a.m.
Updated: May 17, 2012 1:55 a.m.

The Signal’s new online classifieds video section is located on the right-hand side of the home page, underneath the “Quick Links” tab.

Employment ads in The Signal received a big face-lift Wednesday when the newspaper added multi-media features to its classified employment liner ads.

Part of the newspaper’s “Bigger, Bolder, Better” campaign to provide enhanced reader features, both in print and online, employment liner ads can now be automatically broadcast online as well.

Job seekers can access the job offerings by clicking on the Top Jobs tab or Top Jobs Video icons placed on the front page of the newspaper’s website

The move is designed to take advantage of the newspaper’s average 860,000 page views monthly, providing greater reach and more options for advertisers, said Cliff Chandler, advertising director.

And, advertisers don’t need to lift a hand to produce the online videos.

Information listed in the job ad is automatically inserted into 20 to 30 second commercial spots using pre-shot generic industry videos.

The videos include voice-overs relaying the job and contact information, and are short enough that job-seekers can easily review a number of job offers. At the end of the video, viewers can then be linked to the job offering.

Sample job offerings were posted online Wednesday so advertisers can see how the new interactive program works.

“We have the best mix of media to reach more local customers than anyone else, anywhere,” Chandler said, “and we’ll be adding more in the future.  We’re focused on Santa Clarita and making things happen for our business partners.”

As part of the internal campaign to enhance much of its content at the newspaper, a slew of changes have been taking place to add interactive and multi-media options for readers in the past month.

Design changes have also been made to make the paper more attractive and a faster, easier read, said Randy Morton, publisher of The Signal.

Readers may have already noticed larger print ads in the classified section with photos. Ads for merchandise less than $1,000 are now available free of charge to private parties.

“Our front page is better, and our classified ads are now in big enough type to actually read,” Morton said, “The ads are bigger, bolder and better.”



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