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City launches online store

Live from City Hall

Posted: November 27, 2008 6:04 p.m.
Updated: November 28, 2008 4:30 a.m.
 

The city of Santa Clarita launched its first online boutique this month, featuring specialty Santa Clarita-branded items designed to help residents and visitors enjoy the good life in Santa Clarita.

SantaClaritaCityStore.com boasts a variety of city-branded items in five signature categories, including live, work, play, events and nostalgia.

Retail offerings on the shopping site range from a custom Santa Clarita hat, a high-end commuter mug, old street signs and a Cutter & Buck golf kit to a fully-equipped emergency preparedness kit for a family of four and a custom Central Bark Dog Kit.

The city's first retail venture is in direct response to demand from residents and visitors interested in purchasing Santa Clarita-branded merchandise. The items for sale reflect the city's many amenities and help promote healthy living.

They also provide an additional revenue-generating opportunity for the city. One of the city's priorities with the online store is to tie in with local businesses to promote shopping locally.

To that end, the city partnered with local businesses to offer specialty items and discounts from local retailers with the purchase of Santa Clarita-branded merchandise.

An example of a cross-marketing opportunity benefiting local businesses is the "gift with purchase" offering. With the purchase of a city-imprinted commuter mug, shoppers will also receive a two-pound bag of Newhall Coffee beans.

Golfers purchasing the imprinted golf kit will also receive a "gift with purchase," including a two-for-one golf day at nearby Robinson Ranch, plus a Roger Dunn golf store gift card and a range card from Vista Valencia.

Some of the items for sale at SantaClaritaCityStore.com are familiar, including the 20th anniversary history book (under the nostalgia category) and Cowboy Festival merchandise (under the events category).

However, most items are debuting for the first time online, including a "Santa Clarita Baby" Diaper Bag stuffed with a custom hat and onesie with Made in Santa Clarita imprinted on the shirt (included under the live category).

There is also a trails kit (also in the live category) for taking advantage of the 60 miles of off-street trails and paseos; as well as a "Green collection" of environmentally friendly products including a messenger bag with a laptop screen made from post-recycled materials and a 100 percent recycled pad folio (these are included under the work category).

Through a partnership with the Santa Clarita Valley Historical Society, shoppers can purchase a set of note cards featuring historic photos of the community (check these out under the nostalgia category).

Also available are products specific to city of Santa Clarita special events, such as the Santa Clarita Marathon and the Street Art Festival, among others.

For more information about the city of Santa Clarita's retail store, contact the Communications Division at (661) 255-4314 or visit the city store at www.SantaClaritaCityStore.com.

"Live from City Hall" is a column provided to The Signal by the city of Santa Clarita. It appears Fridays in The Signal.

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