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Seventh-grade marketing solutions

Our Lady of Perpetual Hope students win contest with idea to promote Jersey Mike’s

Posted: April 19, 2012 1:55 a.m.
Updated: April 19, 2012 1:55 a.m.

This year’s winners were a seventh-grade team from Our Lady of Perpetual Help School in Newhall. They worked on a marketing campaign for Jersey Mike’s. From left to right, VIA STAR chairwoman Laura Kirchhoff, teacher coach Anne Marie Rudzinski, Michael Salerno, Samantha Dickson, Paola Arguelles, Charlie Brady and Joey Garlarneau.

A team of seventh-graders presented its marketing plan for Jersey Mike’s at Tuesday’s Valley Industry Association luncheon — a plan complete with frequent buyer cards, teddy bears and, yes, jerseys.

Five students from Our Lady of Perpetual Help comprised the winning team for VIA’s STAR contest, where local K-12 student teams research and design a new product, marketing plan or service for a Santa Clarita business. The seventh-graders — who were elected by their class to represent the school in the contest — shared with luncheon attendees the plan they presented to Jersey Mike’s and the VIA STAR judges in March.

The goal of the marketing strategy was to get young people to suggest to their parents that they go to Jersey Mike’s for dinner, and for families to consider it a healthful option when eating out. To attract kids, the team pitched the idea of selling a Jersey Mike’s sports jersey that would entitle the wearer to 10 percent off his or her order when worn in any Santa Clarita Jersey Mike’s location. 

The jersey concept made sense because the franchise already works with the L.A. Lakers for fundraisers and sponsors local sports teams, the students explained with the help of a PowerPoint presentation.

Another idea presented was to create a frequent buyer card targeted to children, through which they receive a free teddy bear wearing a Jersey Mike’s jersey after a certain number of purchases.

Finally, the students created an in-store poster touting the franchise’s peanut-free environment, which will catch the attention of those with a peanut allergy.

“The great thing about this plan is it can be modified,” said Paola Arguelles, one of the team members. “We hope this plan can pave the way for Jersey Mike’s’ success.”

The students all agreed that the toughest part of the two-month-long process was the public speaking aspect, although they said presenting at the VIA luncheon was easier after they had already done the presentation for the VIA STAR judges.

Joey Garlarneau said his takeaway from the contest how difficult it can be to run a business and just how many aspects there were to a business. Arguelles said he’s learned that a business comes down to “knowing the customer, showing the customer and serving the customer.”

The team was one of three that participated in the VIA STAR content this year, and it was the second time a team from  Our Lady of Perpetual Help participated.



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