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Dealership gets a tune-up

Parkway Buick-GM-Cadillac is updating its facility to meet image requirements set by manufacturers

Posted: April 17, 2012 1:55 a.m.
Updated: April 17, 2012 1:55 a.m.

Jim Ferraccioli, executive manager of Parkway Motorcars, holds a rendering of the facade of the renovated showroom inside his group’s Buick-GM-Cadillac showroom in Valencia on Monday.

Family-owned and operated Parkway Buick-GM-Cadillac is renovating its Santa Clarita dealership, in part to meet image requirements set by the auto manufacturers.

“We are renovating the facility, from the flooring to the walls to the windows,” owner Bob Bakshi said.

“The overhaul could have been put off for a number of years, but we wanted to reinvest in the community and decided to do it now,” said Jim Ferraccioli, executive manager.

While executives with the dealership won’t say exactly how much the project will cost, Ferraccioli said the renovation is a seven-figure project cost-wise and is expected to take four to six months.

Parkway Motorcars was one of the first dealerships to begin doing business in the SCV. It has been in Valencia for more than 20 years, first starting in 1991 as a small store in the then-undeveloped Creekside Road.

The automotive business began by selling only Oldsmobile and Cadillac. Today, Parkway sells Buick and Cadillac, as well Infiniti, Hyundai and Volkswagen at other local dealerships. It also has a commercial-vehicle division in Castaic.

“We’re doing the exterior first to meet the image improvements,” Ferraccioli said. “And we’ll be doubling the size of the showroom before moving to do the interior so we can give customers better customer experience.”

It’s challenging enough to display all of their inventory at the Parkway Buick/GM/Cadillac’s lot, but add in the construction going on and the logistics become a bit trickier.

Once work begins on the interior, the staff will work out of a trailer in the parking lot.

“We have offsite facilities in the Valencia Industrial Center so we can take customers offsite to see all the other cars,” Ferraccioli said.

While the dealership is being expanded and getting a facelift, the dealership has also been managing increased sales as General Motors has carefully managed its production and vastly improved its quality control to mirror the international brands, he said.

“We’ll be adding local staff and increasing the workforce,” Ferraccioli said.


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