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Sassy Couture joins The BLVD

Women’s clothing and accessories store is latest addition to downtown Lancaster shopping district

Posted: April 10, 2012 2:00 a.m.
Updated: April 10, 2012 2:00 a.m.

Sassy Couture owner Amanda Marroquin speaks at a podium as from left, Councilman Marvin Crist; Miss Lancaster Sydney Roth; Vice Mayor Ron Smith; Councilwoman Sandra Johnson; and her parents Hernando Marroquin and Fran Marroquin watch in front of Sassy Couture in Lancaster recently.

Another new business, Sassy Couture, joined the growing commerce center in downtown Lancaster on The BLVD.

Sassy Couture, a women’s clothing and accessories boutique favoring chic, trendy items from sweaters and tunics to semi-formal wear, opened last week after the owner Amanda Marroquin relocated her business to The BLVD. from the Antelope Valley Mall.

“I love the positive vibe here; it’s always so busy,” Marroquin said. “When I was scoping out locations, I’d come to The BLVD for lunch and dinner, as well as other times of day to just walk around. No matter what day or time, people are always around and traffic is constant. I love being right in the middle of it all with my bright pink building.”

Marroquin first launched her retail store at the mall in March 2011.

“Business is in my blood,” Marroquin, 28, said.

Coming from a family of entrepreneurs, Marroquin said her family was supportive of the venture, which she built independently, bringing a longtime dream to reality and giving the shop a creative touch all her own. Her family owns a number of restaurants in the Antelope Valley.

“The BLVD was created with independently owned establishments like Sassy Couture in mind,” said Mayor R. Rex Parris. “It is the unique small businesses, such as Sassy, that give our BLVD the vibrancy and flavor it’s known for.”

The retailer was able to make a smooth transition to the new location in downtown Lancaster with the help of InSite Development.

“They made the whole process easy,” Marroquin said.

The city of Lancaster has been working with developers and business owners to recreate the city’s downtown street and help business owners establish themselves on The BLVD.

The city earned the Los Angeles Economic Development Corp.’s most business-friendly city award in 2007. Parris said the city intends to remain business-friendly.

The Woodland Hills-based InSite Development has been working hand-in-hand with the city of Lancaster to acquire, rehabilitate and develop properties in the area. Scott Ehrlich, owner-partner of InSite, brought the Laemmle theater to The BLVD last year.

“We love the fresh and original ideas that this new generation of entrepreneurs brings to the table,” said Sandra Johnson, councilmember for the city of Lancaster. “Young business owners, such as Amanda, have a finger on the pulse of new trends, what people are buying and the styles that will be popular among the young and young at heart.”


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