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Dealership revs up during renovation

Posted: March 6, 2012 1:55 a.m.
Updated: March 6, 2012 1:55 a.m.

Power Chevrolet general manager Chuck Coia stands outside temporary offices as renovations continue at the Valencia dealership.

Residents driving down Valencia Boulevard may have noticed the construction under way at the Power Chevrolet of Valencia, but General Manager Chuck Coia wants the public to know it is still open for business and pricing cars lower to make room on its lot for new inventory.

“We’re reinvesting into our community, making the dealership a much more pleasurable place to do business and much more customer-friendly,” Coia said.

While the interior of the dealership is being gutted, the team of employees is working out of temporary trailers placed on the lot where cars were once featured, so the dealership can remain open during construction.

It’s tricky logistically, Coia said, bringing challenges to the staff, but overall, the Power team is overcoming them fairly well, he said.

One challenge of the remodeling is deciding where to present new car inventory as it comes in to the dealership.

“We’re real anxious to move everything we’ve got because we need the space,” he said. “We’re being real aggressive with our prices to move new cars. We need the room.”

The existing showroom space is being reconfigured to create a centralized area for all customers and serve up a better atmosphere whether buying a car, picking up a part or waiting for service, he said.

The waiting area is being expanded and the service area is being moved to inside the dealership. There will also be an outdoor sitting area for customers in an atrium area. Refreshments will be available in the enlarged customer waiting area.

Also in the plans are larger restroom facilities, a remodeled children’s play area and an enhanced Wi-Fi system. The exterior of the building is also receiving a facelift to modernize the dealership, Coia said.

The large project, costing more than $2 million, is expected to last about five months and the newly renovated showroom should be
ready by mid-summer. Coia invites the public to stop by and see the rendering of what they are doing to the dealership.

“I’m pretty excited to see the changes,” Coia said.


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