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City launches online store

Posted: November 18, 2008 10:02 p.m.
Updated: November 19, 2008 4:59 a.m.
Ever wanted a Santa Clarita Cowboy Festival T-shirt or shot glass even though the event is held in April? Ever wondered how to get those old green street signs that used to hang on Lyons Avenue or Bouquet Canyon Road?

Thanks to the city's latest Web site,, fans can now purchase momentos online.

The city debuted its first electronic boutique this month after local residents and visitors expressed an interest in the specialty products, city spokeswoman Gail Ortiz said.

"(The items) help celebrate the life we enjoy in Santa Clarita," Ortiz said. "It's more than a retail venture. It helps promote our brand."

She said city officials hope "any revenue we make goes back to get new products."

The store currently sells items in five categories: live, work, play, events and nostalgia.

While there are some familiar items like The Santa Clarita 20th anniversary history book and Cowboy Festival merchandise, new items are also available.

New parents can purchase the "Plush Santa Clarita Baby Kit" for $59.95, which features an insulated bottle holder, a baby changing pad and baby outfits with the printed phrase "Made in Santa Clarita."

Santa Clarita is a great place to raise a family, Ortiz said.

Because the city is updating the street signs, residents can purchase the old-style signs from major Santa Clarita streets.

Many signs are reserved for nonprofit organizations, but the city designated a series specifically for the Web site, she said.

The Santa Clarita City Store represents new ventures for the local business community.

"We want to partner with local businesses to make something valuable for them," she said.

City officials hope to partner with dog trainer and television star Cesar Millan for the city's "Central Bark Kit," designed for pet owners.

One existing partnership is for the "Live, Work, Golf Kit," which includes offers for Roger Dunn Golf Shops, Vista Valencia and Robinson Ranch.

David Mutschler, owner of Roger Dunn Golf Shop in Newhall, decided to partner with the city because it gives his store a form of advertisement and publicity.

"It's always nice to work with the city," he said.

Mutschler doesn't see any competition between the Web site and local businesses because the city sells niche products.

He hopes the partnership and Web site opens the door for new customers.

"Anyone interested in that niche would be interested in visiting my store," he said.


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