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‘Magic’ Johnson to headline B2B show

Posted: February 22, 2012 1:55 a.m.
Updated: February 22, 2012 1:55 a.m.

The Valley Industry Association’s annual B2B show, held at the Valencia Gateway Promenade center in 2011, is being held at the Hyatt Regency Valencia March 1 and compacted into one day for the convenience of busy business owners.

NBA great Earvin “Magic” Johnson is drawing businesses and entrepreneurs alike to his keynote address at the Valley Industry Association’s B2B show on March 1 at the Hyatt Regency Valencia.

As chairman and CEO of Magic Johnson Enterprises, Johnson has launched major business initiatives focused primarily on underserved urban communities, helping to revitalize them by bringing in major chains, such as Starbucks, to do businesses.

Johnson has built his name into a brand that is recognizable today despite having been away from basketball for so long.

Exhibitor booths for the business-to-business event sold out early this year, but  the VIA still has sponsorships open.

“This will most certainly be our most anticipated show ever. Interest has been at an all-time high, and we are quickly approaching a sell-out crowd for the luncheon,” said Kathy Norris, CEO and president of VIA. “We look forward to welcoming Earvin ‘Magic’ Johnson to the Santa Clarita Valley as our featured luncheon speaker.”

Reformatted to run the industry tradeshow all in one day, the event begins with lunch at 11:30 a.m., featuring Johnson as the keynote speaker. A $150 lunch ticket also gets participants into every other activity, from the exhibit hall, with some 40 businesses, to the VIP reception, which begins at 5 p.m., but seating is limited. Tickets for the trade show only, which begins at 1 p.m. after Johnson speaks, are $20.

The B2B committee spent months preparing for the event and changing it up for the benefit of attendees, Norris said.

“We anticipate creating a great energy and business networking opportunities by compacting the show into one day,” Norris said. “This way, business people will be able to minimize time away from their business while maximizing business connections.”

VIA also moved the annual event to the Hyatt this year because its location makes it central to the business community, with adequate parking throughout the day.

The industry show supports businesses looking for local products and services and helps companies get in front of other businesses looking for local suppliers.

Past B2B events have drawn more than 2,000 business owners, senior executives, purchasing agents, human resource managers, government officials and other decision makers.

“Having a high-profile speaker, such as ‘Magic’ Johnson, elevates VIA’s show to both the local and regional business community,” Norris said.

For sponsorships, tickets and reservations, contact VIA at (661) 294-8088 or visit


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