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Mayor works on jobs plan

Posted: January 13, 2012 1:55 a.m.
Updated: January 13, 2012 1:55 a.m.

Among the goals Mayor Laurie Ender outlined for 2012 are two initiatives to further support local businesses and the economy. Ender plans to continue to attract high quality jobs, as well.

The city is in the final stages of developing this year’s jobs plan, so the details are not fully flushed out yet, said Jessica Jackson, communications specialist with the city of Santa Clarita.

“I can tell you the city of Santa Clarita plans to facilitate a variety of programs to help businesses already in Santa Clarita, in addition to working with the SCVEDC to attract jobs-producing companies in our targeted industry sectors (biomed, aerospace, technology, manufacturing, entertainment),” Jackson said.

Second on Ender’s list of business related goals is to host a local event with location managers to promote filming and encourage the hiring of local people in the industry.

Records were set in 2011, when the city recorded its best year ever with location filming permits and film days.

“The film industry is really one that has remained strong in Santa Clarita throughout the Great Recession,” Jackson said. “We are anticipating continued growth in 2012, as 2011 was one of our best years for filming to date with our highest number of film permits issued since inception of the Film Office.”

Approximately 354 film permits were issued in the past fiscal year, surpassing the 329 permits issued in 2007-08, just as the economy began setting its own record lows.

On-location filming accounts for an estimated economic impact of some $20 million to local businesses, according to the city.

In early 2008, the city hosted a similar event for location managers Six Flags Magic Mountain and the Los Angeles Economic Development Corporation. The event attracted more than 40 film executives from Los Angeles.

While the date has not yet been selected for this year’s event, the goal of the event is to introduce or re-introduce Santa Clarita as “Hollywood North” and one of California’s most film-friendly locations.

“In anticipation of the Disney/ABC Studios @ The Ranch project, the city will invite key entertainment decision makers and location managers to an event to highlight the benefits of basing a company and filming on location in the Santa Clarita Valley,” Jackson said.


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