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Speaker advocates for local alliances

Posted: January 7, 2012 1:30 a.m.
Updated: January 7, 2012 1:30 a.m.

Larraine Segil speaks during the Lunch Mob event at The Tea Gardens in Saugus on Wednesday.

 


Businesses should create partnerships and alliances to delegate tasks and to keep money and commerce local, said Los Angeles-based business author and speaker Larraine Segil during a Lunch Mob meeting on Wednesday in Santa Clarita.

“Partnering is something every individual and business has to do nowadays,” Segil told a group of 40 at the Tea Gardens on Bouquet Canyon Road on Wednesday afternoon. “Very few organizations, small or large, can do it themselves.”

Segil was the guest speaker at the fourth Lunch Mob, a monthly Santa Clarita education and networking group created by Ed Bernstein, owner of Twenty Five Score.

The aim of the Lunch Mob is exactly what Segil spoke on: the importance of meeting and engaging with potential business partners and alliances.

Bernstein recently met Segil, who has led and turned around multiple companies and now writes books on leadership and alliances, and asked her to speak at the Lunch Mob.

With a typical turnout of 30 to 40, the Lunch Mobs are small enough to allow for more productive networking, Bernstein said, and he hopes Segil’s advice and input will “shape the way you think when you’re talking to people.”

Notably, Segil created an alliance with General Electric when she was the CEO of Electronic Space Products International, a metals manufacturing and shipping company.

She pitched Electronic Space’s ability to handle small-scale orders to GE and the two created an alliance. GE could satisfy their customers by filling small orders by sending them to Electronic Space for fulfillment.

Under Segil, Electronic Space also worked with Materials Resource Corporation, which later became Sony Semi Conductor. 

At the Tea Gardens, Segil explained what to think about when engaging in a business partnership or alliance: You need to find a party or parties that are the most compatible with you and your business, regardless of your personal choices.

Additionally, she said, business partnerships don’t necessarily benefit each party equally, and that it’s important to gauge the expectations of all parties before and during the partnership.

The need for feedback and reviewing components were emphasized multiple times by Segil.

“Essentially, keep communications going,” she said, adding that metrics and data can help all parties quantify if they are benefiting as much as they hoped. She recommended reviewing the partnership every three months.

“It’s amazing how people measure success differently,” she said.

Once a business alliance is made, Segil said, one must treat it as something that is cultivated with time and resources, not something that just happens once a deal is made.

The Wednesday Lunch Mob was the first one Joel Moss, owner of Paul Davis Emergency Services, attended. He said Segil’s advice confirmed that he has been approaching alliances the right way.

“This is the way I’ve grown my business, by networking with other people,” he said.

Ultimately, Segil concluded, alliances done correctly benefit all sides and also benefit the Santa Clarita Valley by keeping business transactions local.

“Being able to support each other’s businesses first — I think that’s the way to go,” Segil said. “You take care of the home front first.”

The next Lunch Mob will be on Feb. 1, with more details to come at www.facebook.com/25scorecard.

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