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Our View: Bring back Creekside Classic event

Posted: January 6, 2012 1:55 a.m.
Updated: January 6, 2012 1:55 a.m.
 

Word has it that last year’s hugely successful Creekside Classic car show event is returning this spring.

When the stalled economy handed local nonprofits and businesses lemons last year, several groups and individuals joined forces and made lemonade, creating the first Creekside Classic car show and gourmet-food-truck event.

No one imagined how much support the event would gain in its benefitting of the Santa Clarita Valley Sheriff’s Foundation so it could buy much-needed equipment for the local Sheriff’s Station and deputies.

Dealers worried that closing off a full two blocks would deny access to buyers shopping for cars on a Sunday, one of their busiest days. Organizers mulled over whether sufficient crowds would show up to make the effort worthwhile for the largest assembly of gourmet food trucks in the SCV, and whether enough pre-1975 classic car owners would enter the event to attract crowds needed to benefit the Sheriff’s Foundation.

Instead, what resulted was the dizzying effect of pulling off a triumphant event. More than 18,000 people converged on Auto Row to “ooh” and “ah” over the muscle, classic, exotic and antique cars that lined the street. Some of the 54 food trucks actually ran out of food and drink. And the auto dealers sold some 40 cars to pedestrians.

President of the Santa Clarita Valley Auto Dealers Association Don Fleming said on behalf of the auto dealers last year: “When you have 18,000 people walking by your product, I don’t think there’s any amount of money we could have spent to get that kind of exposure.” 

And better yet, the nonprofit Sheriff’s Foundation benefited from the event so deputies can now pay for training and gain access tools that suited today’s technology.

The free, all-day event that was set up at sunrise and ended at sundown was well organized, and residents were on their best behavior while showcasing the spirit of Santa Clarita to out-of-towners who attended the event or entered their cars.

Bring back the classic cars. Bring back more gourmet food trucks. And bring back the event that entertained thousands showing what public and private partnerships can achieve when the economy hands you lemons.

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