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Sales glow bright for Divas

Posted: September 24, 2011 1:55 a.m.
Updated: September 24, 2011 1:55 a.m.

Tracy Abbatoye, left, and Julie Hahn look through their line of patent-pending Diva Dangles purse lights.

For long-time friends Tracy Abbatoye and Julie Hahn, what began as a way to stop losing items in their purses became the inspiration for a business.

In January 2011, the pair of friends invented Diva Dangles, purse accessories that include a heart-shaped charm that lights up. The company says it has a patent pending on its design.

Formerly an online-only store, in less than one year, Abbatoye and Hahn have made Diva Dangles available in Santa Clarita Valley boutiques, such as: Chara Girl, Just Between Us and Ma Maison.

Since placing their product in boutiques, Abbatoye and Hahn have seen a considerable increase in business despite the Great Recession.

“It’s been a whirlwind of sales,” said Abbatoye. Thus far, the company has sold around 400 units.

With their product now in local boutiques, Diva Dangles often sells out, the entrepreneurs said.

“It’s exciting, because the stores are selling them and we are going there to replenish them weekly,” Abbatoye said.
In addition to the premade dangles that are sold in the boutiques, Abbatoye and Hahn also sell custom-made dangles. Customers can contact them and order a specially made dangle.

“Most of them are personalized,” said Hahn.

Abbatoye and Hahn credit social networks and “word of mouth” as their dominant source for getting word out about their product and increasing sales.

When the two women first launched Diva Dangles, Abbatoye and Hahn funded it with their own money. Today they report Diva Dangles is now “paying for itself.”

“We started with nothing; less than nothing,” Hahn said.

As of now, Diva Dangles’ only employees are Abbatoye and Hahn. The two hand-make each Diva Dangle. But since this business is growing quite rapidly, they hope to eventually take on employees other than themselves.

“Our hands can only make so many,” Hahn said. “We will eventually have to have them manufactured, and once we do that, we can put them into the larger stores.”

In the future, Abbatoye and Hahn would like to see Diva Dangles offered through major department stores, such as Macys, and also to be sold outside of Santa Clarita, the two women said.

Right now, Abbatoye and Hahn are preparing themselves for the quickly approaching holiday seasons. They have already received requests for custom-made Diva Dangles.

“I don’t even think we are prepared for what’s going to happen during the holidays because we haven’t experienced that yet,” Abbatoye said.

“We are already getting orders right now for Christmas. We’ve been really lucky,” she said.

Diva Dangles purchase information can be found at


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