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Latino group celebrates its first year

Awards program to be held on Sept. 23 at Hyatt Regency Valencia

Posted: September 16, 2011 1:30 a.m.
Updated: September 16, 2011 1:30 a.m.

The Santa Clarita Valley Latino Chamber of Commerce is celebrating its first anniversary this month with an awards and entertainment program Sept. 23 at the Hyatt Regency Valencia hotel.

A little more than a year ago, local business owner Robert J. Pacheco, a Valencia-based CPA, sought to fill a need for local Latino business owners by founding the SCV Latino Chamber of Commerce.

“We started the chamber in June 2010,” said Pacheco, president and founder of the chamber. “And we just reached our 100th member.”

Working with local business consultant Bill Miranda, and television content developer and provider Raul Alberto, of 360 Live Media Group, Pacheco formed the local chamber to provide services to Latino business owners locally and help them become more successful in their businesses.

Inspired as a young CPA working for a large, international firm in the ’80s, Pacheco said up until his mid-20s, he had never met more than two or three Latino business owners before. Then he was invited to attend a black-tie event at a Century Plaza hotel and his entire vision changed.

“I walked into this room of more than 1,000 Latino business owners,” Pacheco said. “It blew me away and inspired me.”

A long-time resident of Santa Clarita, Pacheco said the chamber’s mission is to fill a niche need in the Latino community, inspire youth, mentor and educate in support of growing businesses.

The business organization’s awards and entertainment event begins with cocktails, and a VIP reception, followed by a dinner, business awards and later music and dancing. The event will also feature keynote speaker Glen Llopis.

And in an innovative twist, the SCV Latino Chamber of Commerce is recording the event to be televised later on channel KXLA.

Televising the event is intended to attract attention, new members and sponsors. And the organization intends to continue recording programming in the future as a means of providing of educational programs and highlighting successful Latino businesses.

The Latino chamber found a niche and a need to communicate with Latinos, said Raul Alberto, vice president, executive officer and founder of the chamber.

“We’re here to help Latino business owners,” Alberto said.

Some business owners rent space to start a business but don’t do a business study first, he said. We want to connect with those business owners and help.

The 360 Live Media Group, which specializes in producing content for television, and of which Alberto is the CEO, will record the event for the chamber.

“The Latin market is growing in this city,” Alberto said. “We’re committed to bringing together the best of the best and creating an open space of communication with business owners and professionals of Latino descent.”

For more information on the awards event and the SCV Latino Chamber of Commerce, go to


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