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Faith for infant clothes

Posted: July 8, 2011 1:55 a.m.
Updated: July 8, 2011 1:55 a.m.

Baby Sophia models Heaven Sent’s infant nightgown. All infant wear sold by the wholesaler has spiritual, faith-based messages on the apparel.

 

The successful launch of a maternity clothing line inspired Valerie Bradford and Ayanna McLeod to open a second company geared toward infants and toddlers.

Heaven Sent Infant Wear designs infant apparel with a spiritual reflection, said Valerie Bradford, co-owner. The women originally founded Miracle Maternity Wear around the same faith-based theme.

“Miracle Maternity was such a success; we started expanding from there,” said Bradford, a resident of Santa Clarita.
The home-based company operates a wholesale business using existing suppliers for its clothing products. Infant wear includes bibs, gowns, onesies and rompers.

The owners develop the designs and messages that go onto the 100-percent cotton or organic fabric products. Retail prices range from $11 to $18.

Jump start
Heaven Sent began producing products at the end of 2008. The company currently has its products in four California gift stores.

Business has been slow for the startup company, though. Sales last year were only $4,000, Bradford said.

But the owners plan to change that soon.

They’re attending the International Christian Retail Show in Atlanta next week, when more than 1,500 retailers are scheduled to attend, shopping for merchandise for their own faith-based stores.

Exposure to the larger faith-based retail industry in one location is the aim of the business owners, who are hoping the event will really jump-start their novelty infant wear business.

“We’re hoping to get at least 50 or so customers and get our product nationwide,” Bradford said.

“We’re very excited and think this will be a very big jump start for us.”

Heaven Sent Infant Wear is located at 23890 Copper Hill Drive, Suite 431, Valencia and can be reached at (661) 312-7007 or online at heavensentinfantwear.com.

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