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VIA to host annual industry show

Event: Local business group hosts regional conference at Valencia Gateway Promenade on May 12

Posted: April 15, 2011 1:55 a.m.
Updated: April 15, 2011 1:55 a.m.

The Valley Industry Association announced this week its 2011 regional conference and industry show will be held at the Valencia Gateway Promenade center May 12. Up to 60 industry-show exhibitors will be at the industry show.

The annual event combines a business-to-business industry show with keynote speakers and panel discussions on topics relevant to today’s business community.

VIA will also host a VIP reception and exhibitor showcase on the evening prior to the kickoff of the industry show.
The conference itself includes breakfast and lunch keynote addresses, a choice of six panel discussions presented in two breakout sessions, as well as the main exhibit hall.

“We understand that business people are extremely busy, and time spent away from their core business must have tangible value, both short and long term,” said Kathy Norris, VIA CEO and president.

“That’s why we have evolved the show into a hybrid conference/show format to maximize the benefit attendees receive from participating.”

Keynote speakers are: Jack Stewart, president of the California Manufacturers and Technology Association; and James A. Kelly, senior vice president with Southern California Edison, Transmission and Distribution Business Unit.

The panels focus on several industry-related topics in the biotechnology/medical, green, aerospace/defense, film and entertainment fields. There are also panels focusing on regulatory reform and business development.

Biotechnology and medical panelists include Andie Bogdan, director planning and marketing with Henry Mayo Newhall Memorial Hospital, and Rob Hall, director of recruiting with Advanced Bionics.

Dave Peterson, director community development with the city of Santa Clarita, and Ed Kjaer, director electric vehicles with Southern California Edison, will address issues on the green industry panel.

Aerospace and defense panelists include William Osgood, business and executive coach with CFR & Associates; John Del Frate, director, advanced planning and partnerships for NASA; and Alberto Sandoval, Boeing test and evaluation, Edwards Air Force Base/NASA Dryden program, the Boeing Company.

The film and entertainment panel is composed of Jessica Freude, film office specialist with the city of Santa Clarita, and Tim Burkhart, general manager of Six Flags Magic Mountain.

Regulatory reform panelists are Loren Kaye, commissioner with the Little Hoover Commission; Dr. Mohsen Nazemi, executive officer, engineering and compliance with the South Coast Air Quality Management District; and Carrie Rogers, vice president business assistance and development from the Los Angeles Economic Development Corp.

Business-development panelists include Dr. Dianne Van Hook, chancellor, College of the Canyons; Debbie Cabriera-Johnson, director, Office of Small Business, Los Angeles County Office of Small Business; and Steve Tannehill, director, Small Business Development Corp.

Conference Sponsors
Conference sponsors include Southern California Edison, which is the title sponsor. The city of Santa Clarita and Bayless Engineering and Manufacturing are luncheon sponsors.

The VIP reception sponsors include Crissman Commercial, Santa Clarita Valley Business Journal, The Signal and San Fernando Valley Business Journal. Supporting sponsors include Six Flags Magic Mountain, Henry Mayo Newhall Memorial Hospital, Klassen Corporation, MD Commercial Cleaning and Point of View Communications.

VIA’s regional conference and industry show begins with the VIP reception May 11. The industry show kicks off May 12. The event is held at the Valencia Gateway Promenade center located at 28656 The Old Road in Valencia off Interstate 5 near the Highway 126/Newhall Ranch Road exit. 

For sponsorship opportunities or exhibitor registrations, contact Kathy Norris at (661) 294-8088 or by email at, or visit


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