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Rooms & Blooms to focus on Web sales

Retail: Local boutique to close storefront and concentrate on online marketing

Posted: April 8, 2011 1:55 a.m.
Updated: April 8, 2011 1:55 a.m.

Rooms & Blooms, which is a boutique items retail store in Newhall, is closing at the end of the April. The business plans to sell its products online, and already distributes to some 50 stores throughout the western United States.

Rooms & Blooms is closing its brick-and-mortar store to focus on its wholesale and online retail business.

Located on Lyons Avenue in Newhall, the retailer is holding a closing sale that will run through the end of April.

Creating products suitable for boutique stores and gift shops under the motto “Bloom where you’re planted,” the retailer has long sold home decor, jewelry, baby and gift items designed by owners Rhonda and Don Coleman.

The couple opened their first boutique, called Full Bloom, in 1994, shortly after moving to Santa Clarita.

Opening for business in a 100-square-foot shop on Soledad Canyon Road, the boutique retailer grew and later moved to three other locations.

Rooms & Blooms resided in two of the city’s newer retail shopping centers in Valencia before relocating to Lyons Boulevard in January 2009.

Expanding distribution of its line, Rooms & Blooms began selling products to about 50 other boutique and gift shops. Their line of boutique products is now carried in five western states, including California and Hawaii.

“We started selling our stuff to other shops about two years ago,” Don Coleman said. “So now we sell to other boutiques, as well as hotel gift shops.”

Most of the products carry Rhonda’s artwork, Coleman said. Using Photoshop and scans, Don puts her creations on many of the home decor items and clothing products sold by the store.

Increasing online sales
Increasing online sales factored into the Colemans’ decision to close their storefront location.

“We’re soon to be worldwide,” Don Coleman joked.

Overhead costs, the economy and competition from big box stores were other factors the couple considered when deciding which direction to take their business.

“Rhonda’s been a featured artist at the (California) Gift Show and is currently working a new series of products,” Coleman said.

The couple has also recently focused on website designs. Don works on building the sites through his company, the Coleman Company. The couple’s most recent clients have been Newhall Elementary School and London-based singer/song writer Tasoulla.

Rooms & Blooms is located among rustic, Western shops on Lyons Avenue.

“We love the building we’re in now,” Coleman said.

The strip of shops were built out of reclaimed redwood timbers by local orthodontist and philanthropist Dr. Alan Barbakow in the early ’70s.

Barbakow salvaged the wood from a truck he saw loaded with debris from the 1971 Sylmar earthquake. After a long effort to have his property along Lyons rezoned from agricultural to commercial, the doctor built the suite of offices and stores.

“This place was green before green was popular,” Coleman said.

A photographer is taking over the store’s space, Coleman said.

“There’s a huge window in the back with northern exposure,” Coleman said. “It’s got a great wooden floor and natural light.”

Online presence
Fans of the boutique products can continue to find creations online, as well as sign up for a newsletter.

“We’d like to thank our loyal customers for their support over the years,” Coleman said.

Shoppers can stop by Rooms & Blooms through the end of April. It’s located at 23123 Lyons Ave. Customers can also contact the retailer at (661) 287-0050 or via their websites and


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