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Local development gets new outreach manager

Posted: March 11, 2011 1:55 a.m.
Updated: March 11, 2011 1:55 a.m.

Josh Mann was named the Santa Clarita Valley Economic Development Corp. new manager of business retention and marketing on Thursday.

 

The Santa Clarita Valley Economic Development Corp. announced the hiring of Josh Mann on Thursday as the organization’s new manager of business retention and marketing.

Founded in late 2009, the SCVEDC was formed by an economic development committee comprised of members of the SCV Chamber of Commerce. The organization’s first executive director, Jonas Peterson, was hired at the end of June 2010.

The organization conducted a three-month local industry analysis last fall that allowed it to target specific industries for retention and recruitment efforts as part of the plan to grow the business segment in the SCV.

Mann, the new retention and marketing manager, is responsible for implementing a marketing plan designed to attract new development and industry to the Santa Clarita Valley, according to Peterson.

“We could not be more excited to have (Mann) on board. He brings a common sense approach to marketing,” Peterson said. “He is passionate about regional economic development and will be a strong advocate for our business community.”

Mann will also be tasked with working closely with local organizations that have similar missions for the city and county, such as the city of Santa Clarita’s Economic Development Division and the L.A. County Economic Development Corp.

The goal of working in concert with organizations that have similar goals is to focus on retaining and expanding business in the region.

“We could not be more excited to have (Mann) on board. He brings a common sense approach to marketing,” Peterson said. “He is passionate about regional economic development and will be a strong advocate for our business community.”

Previously Mann was a senior account executive for the land use public affairs firm Passantino Andersen Communications where he worked to successfully secure local entitlements for clients, including Wal-Mart and T-Mobile, as well as solar-power developers Sempra Generation and Beautiful Earth Group.

Mann also served as the executive director of the Antelope Valley Board of Trade, a regional, nonprofit business-advocacy organization representing the interests of the aerospace, energy, education and development sectors in northern L.A. and east Kern counties.

Mann’s professional and civic involvement efforts led to his being named one of north L.A. County’s “Forty Business Leaders under 40” by the San Fernando Valley Business Journal in 2008 and by the Santa Clarita Valley Business Journal in 2009.

As far the SCVEDC goes, the next step identified by the organization was to create a strategy for working with the key industries, and build a marketing and branding plan Peterson said in December after the release of the study’s results.
In mid-December, the SCVEDC helped secure Enterprise Zone status for the region so that valleywide businesses could have the same advantages businesses in the city enjoy. |

Enterprise zones have come under the governor’s threat of budget cuts, and the SCVEDC has recently been organizing support for the zones from the local business community.

Mann holds a bachelor’s degree in business administration from California State University, Monterey Bay and a certificate in adaptive leadership from Cambridge Leadership Associates.

The Santa Clarita Valley Economic Development Corp. recently moved to a new address:  College of the Canyons, University Center, Room 258, 26455 Rockwell Canyon Road, Valencia. For more information, call (661) 288-4400 or visit www.scvedc.org.

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