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New banner company in works

City: Santa Clarita City Council chooses new company for its popular program

Posted: January 10, 2011 11:06 p.m.
Updated: January 11, 2011 6:00 a.m.

The Santa Clarita City Council will consider hiring AAA Flag & Banner as the company to put up and take down banners for the Citywide Banner Program this year during its meeting tonight.

The Los Angeles-based company was recommended to the City Council by city staff after a review of the four bidders’ proposals, according to a city report.

The approved contractor will receive the exclusive right to put up and take down banners in the public right-of-way areas, city spokeswoman Gail Ortiz said.

The bid winner will also be responsible for all of the scheduling of the work, she said.

The Citywide Banner Program provides space for nonprofit organizations to advertise their free events and fundraisers using the city’s paseo bridges and light poles.

Last year, more than 20 organizations, including the city, used the program to publicize their events with more than 150 banners hung at the seven paseo bridges. Another 1,150 banners were placed on light poles, Ortiz said.

“It’s a very popular program,” she said.

Four companies bid for the contract. Two of them, GMA Print Solutions, and Feathers Sign and Printing, are located in Santa Clarita. The other two, AAA Flag & Banner and CR&A Custom, are based in Los Angeles.

Ortiz said there are many local traffic safety rules and regulations involved in public right-of-way or work.

The two main factors in choosing the company for the program are safety and customer service, she said.

City staff ranked AAA Flag & Banner the highest due to its 35-year experience, which includes prior work with the city.

Other companies did not satisfy the city due to their lack of experience or references or high prices, according to the city’s report.

CR&A Custom, the city’s previous partner for the program, did not renew its contract with the city for 2011, choosing to bid for the program in the pool with other companies this year.

That way, the company had hoped to raise the charges for its services, Ortiz explained.

“We believe that with AAA Flag & Banner we will have a very successful program, and we very much recommend them,” Ortiz said.

AAA Flag and Banner representatives have already met with local nonprofit organizations, school district representatives and city staff earlier this month, answering their questions regarding the Program.

If the City Council approves the recommended bidder, AAA Flag & Banner will start scheduling work Jan. 24 and its first banners will go up Feb. 1.


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