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CPF launches website with Thanksgiving dinner tips

Posted: November 11, 2010 4:33 p.m.
Updated: November 12, 2010 4:33 p.m.
 

Whether it be surfing the Web or dialing a toll-free phone number, California consumers will have plenty of help this holiday season in preparing the perfect Thanksgiving meal.

The California Poultry Federation (CPF) offers a convenient one-stop location on its website -- cpif.org -- for those consumers looking for timely tips on preparing the perfect holiday meal. CPF is the state's only trade association representing all segments of the poultry industry, including turkey production and marketing companies.

Consumers can find meal preparation tips and the perfect fresh turkey for roasting on the websites of CPF members:

* Foster Farms - fosterfarms.com
* Zacky Farms - zacky.com
* Diestel Turkey Ranch - diestelturkey.com
* Pitman Farms - Mary's Free Range Turkeys - marysturkeys.com
* Central Coast Farms - centralcoastfarms.com
* Willie Bird Turkeys - williebird.com
* Mrs. Cubbison's - dressing and recipes - mrscubbisons.com
* Volk Enterprises - home of the Pop-Up Timer - volkenterprises.com/Consumer.htm

Also listed are the traditional toll-free hotlines for consumer questions and cooking tips:

Foster Farms at 1 (800) 255-7227 is available 24 hours a day, seven days a week from Nov. 17-29. Consumers can call 24-hours a day for information. Prior to Nov. 17 and after Nov. 29, the Foster Farms Turkey Helpline is available Monday through Friday between 8 a.m. and 5 p.m.

Zacky Farms 1 (800) 888-0235, available Monday through Friday, 8 a.m. to 5 p.m. Lillian Zacky, Zacky Farms director of consumer affairs, will be featured on KTLA Channel 5 TV in the Los Angeles area Thanksgiving morning from 6:30 a.m. to 10:30 p.m. to answer any turkey cooking questions.

The USDA Meat and Poultry Hotline at 1 (800) 535-4555 is available Monday through Friday, 10 a.m. to 4 p.m.

"Our website offers us the ability to provide turkey preparation information to consumers 24 hours a day," said CPF President Bill Mattos. "With time being such a short commodity these days, we hope this site helps consumers access the information they need quickly and efficiently."

California turkey producers expect to sell approximately 15 million birds this year, with an estimated 40-45 percent of those sales coming during the holiday season, said Mattos. Annual per-capita turkey consumption in California is 20 pounds, compared to 18 pounds per-capita in the United States.

Nationwide, nearly 300 million turkeys are expected to be sold this year. California ranks among the top 6 turkey-producing states.

"We think we'll see an increased demand this year for California-grown turkeys," said Mattos.

Consumers looking for a fresh bird need to keep an eye out for the "fresh" label, advises Mattos, to make sure they are getting a truly fresh bird.

"The vast majority of our turkey sales are of fresh product," said Mattos. "California consumers have shown a preference for fresh and our advice is that consumers look for the fresh label to make sure they are getting a bird that has been kept at 26 degrees Fahrenheit or above. If the label doesn't say fresh, it's probably frozen."

Mattos cautions consumers that demand will be high this Thanksgiving and they should place their orders early.

"You should order your fresh turkey seven to 10 days before Thanksgiving in order to make sure you will get the bird you want," says Mattos.

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