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Dia de los Muertos

Posted: October 29, 2010 3:25 p.m.
Updated: October 29, 2010 3:25 p.m.

On Saturday, Oct. 30, the 11th annual Dia de Los Muertos (Day of the Dead) celebration will be held at Hollywood Forever Cemetery, Los Angeles's oldest memorial park, to celebrate the traditional Aztec custom with altar settings, marigold flowers, a procession, incense, food and candles.

The event begins with a traditional procession, followed by customary Aztec rituals and various entertainment acts. Among the highlights is the decorative showcase of altars that are erected in honor of passed loved ones. It is believed that on this day the souls of the dead return home to reunite with their families, who elaborately adorn the tombstones with pictures of the deceased, their favorite food, flowers, candles and more.

Out of the estimated 150 altars that will be exhibited, one will be crowned "Best Altar" and awarded a $3,000 cash prize. The el Jimador brand will match the grand prize with a "Big Check" presentation benefitting the National Council of La Raza, the largest national Latino civil rights and advocacy organization in the U.S.

The event will include interactive activities for adults 21 and older, and specialty cocktails made with el Jimador agave tequila. There will be performances by the rock-folk group "Hoppo" and singer/songwriter Carla Morrison. In addition, the musical encounter "El Fandango" will present a collective of traditional dancers from Veracruz, Mexico.

Tickets to the event may be purchased on-site for $10 each and gates will be open from 2 p.m. to 12 a.m. For more information visit or call (323) 447-0999.


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