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Six Flags reports growth

Revenue increases, high guest satisfaction

Posted: August 15, 2008 7:44 p.m.
Updated: October 16, 2008 5:01 a.m.
 

With two weeks left in the full-time operating season, Six Flags, Inc. reported Thursday that revenues for the third quarter through Tuesday have increased 7.6 percent or $23.5 million when compared to the prior year period.

The New York-based company, which operates Six Flags Magic Mountain and Six Flags Hurricane Harbor in Valencia, also pointed to high guest satisfaction ratings, a reflection of the theme park operator's goal of improving the quality of the guest experience.

Six Flags attributes the increase in revenue to an attendance growth of 5.1 percent to 8.43 million guests.

Guest spending, which excludes sponsorship, licensing and other fees, grew by 1.6 percent for the period.

"This is a terrific start for the quarter and it demonstrates that the company's strategic, multi-year commitment to improving the quality of our guest experience and expanding our core business can bring about sustained long-term growth," Mark Shapiro, president and CEO, said in a statement.

The company also reported an at or above all-time highs for guest approval ratings for the month of July, typically considered the most significant month in the operating season.

Guests rated Six Flags highest on safety, park cleanliness and overall product, according to research from Delta Market Research, Inc., which included visitor input from at the 12 Six Flags parks.

The company also received top marks for enforcement of its no smoking policy, speed of lines, employee service and rides the whole family can enjoy together.

"The quality of our in-park experience and the value of our overall entertainment offering continue to resonate with our guests, particularly among those in search of the ultimate regional family outing in the midst of a difficult economy," Shapiro said.

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