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SCV Economic Development Corp. unveils strategic plan

Posted: September 13, 2010 12:15 p.m.
Updated: September 13, 2010 12:15 p.m.

The Santa Clarita Valley Economic Development Corporation recently approved an aggressive two-year strategy and work plan to expand and strengthen the valley's economy.

"Our plan is designed to engage the private sector in new and meaningful ways, to encourage regionalism and to build upon the great work that has been accomplished by the city, county, Newhall Land and other organizations," SCVEDC Chairman Bill Kennedy said.

The plan is designed to:

1. Retain, expand and nurture existing businesses.

2. Educate the public about the impact of shopping locally.

3. Support the development of an educated workforce.

4. Attract targeted industries.

5. Draw more outside money into the region.

6. Enhance the quality of life in the Santa Clarita Valley.

7. Promote adoption of clear, reasonable and predictable processes for land development.

8. Promote and sustain economic development corporation programs.

9. Ensure financial viability and long term success of the Santa Clarita Valley Economic Development Corporation.

To support the above goals, the SCVEDC is pursuing a variety of short term and long term projects.

"As a relatively new organization, we are rapidly growing our leadership capacity and establishing many of the programs, services and operating structures that will support our work for years to come," said Jonas Peterson, SCVEDC executive director.

In the next six to eight months, the SCVEDC expects to have the following projects underway or completed:

1. Submit (city and county) application to establish a valley-wide Enterprise Zone.

2. Set up, organize and begin implementation of a comprehensive, regional business retention program.

3. Build a regional GIS-enabled buildings and sites database to market key properties.

4. Create a marketing-focused website.

5. Explore the feasibility of a nationwide golf tournament.

6. Conduct a target industry analysis to identify key economic development opportunities.

7. Conduct a basic market assessment to identify economic strengths, weaknesses, opportunities and threats.

8. Organize a regional marketing and branding plan.

Long-term efforts to retain, attract and develop regional businesses are also being pursued by the SCVEDC.

"We recognize that organizational development is necessary and valuable work. However, our ultimate objective is to position the Santa Clarita Valley to capture the maximum amount of economic activity in the years to come," Kennedy said. "To do this, we will begin implementing long-term processes for business retention, recruitment and development."

To view the plan, visit


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