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Universal Uclick to distribute 'Peanuts' in print, online and mobile

Posted: September 10, 2010 11:17 a.m.
Updated: September 11, 2010 11:17 a.m.
 

Universal Uclick announces the addition of "Peanuts" by Charles Schulz, one of the world's most well-known and widely-syndicated comic strip franchises, to the fold of the world's largest independent syndication company.

Through an agreement with Peanuts Worldwide, Universal Uclick will distribute Peanuts in print, online and on mobile devices in February 2011.

"We are honored to represent this giant of the comic strip industry," said John McMeel, co-founder, chairman and president of Andrews McMeel Universal, parent company of Universal Uclick. "We firmly believe in the significance and vitality of comic strips as an art form, and Peanuts exemplifies those traits.

"In addition, Peanuts is a perfect fit with the tradition and reputation of the remarkable talents that Universal Uclick has represented, including such iconic strips as 'Calvin and Hobbes,' 'The Far Side,' 'Doonesbury,' 'Garfield,' 'For Better or For Worse,' 'Cathy' and 'Ziggy'."

"This is a monumental occasion for Universal Uclick, as well as a significant step forward in the industry," said Hugh Andrews, vice chairman of AMU. "Integral to this agreement is the fact that AMU is an all-in-one syndication and publication partner. We provide unique opportunities to our creators with worldwide mobile, print and online syndication and licensing through Universal Uclick, in addition to books and calendars through Andrews McMeel Publishing. No other syndication partner can offer the range of services Universal Uclick has at its disposal."

"After recently acquiring my husband's copyrights with Iconix, we are pleased to be moving the syndication of the Peanuts comic strip to such a top industry player, especially since Universal has been such a long time publishing partner to the brand," said Jean Schulz, widow of Charles M. Schulz.

"We look forward to Universal's syndication of the Peanuts comic strip into traditional and new media applications so a new generation of readers and viewers can enjoy the message of Charlie Brown, Snoopy and all the Peanuts characters."

On October 2, 1950, the Peanuts comic strip launched in seven American newspapers. Little did anyone know the impact the brand would have around the world for decades to come. Nearly 60 years later, Peanuts animated specials have become a seasonal tradition, thousands of consumer products are available in virtually all retail channels, and the comic strip appears in over 2,200 newspapers, in 75 countries and 21 languages.

Charlie Brown kicking the football, Linus and his blanket and Lucy leaning over Schroeder's piano are images to which everyone can relate. Phrases such as "Security Blanket' and "Good Grief" have become a part of the global vernacular.

Peanuts will join more than 200 comic strip and cartoon features on the Universal Uclick comics web portal, GoComics.com, and will be available in daily GoComics emails, which users can customize to include their favorite strips from GoComics.com. Users of the GoComics iGoogle gadget and Yahoo! widget may add Peanuts to their selected titles. The strip will also be available on mobile devices including iPhone, iPod Touch and iPad through the GoComics mobile interface.

Andrews McMeel Publishing will continue to publish Peanuts calendars, which include the 2011 Peanuts Wall, Mini-Wall, Day-to-Day, Mini Day-to-Day, and Desk calendars, and in 2009 published Celebrating Peanuts: 60 Years, an anniversary tribute in a lavishly produced, large- format slip-cased volume.

About Andrews McMeel Universal (AMU)
Founded in 1970 by Jim Andrews and John McMeel, AMU comprises: Universal Uclick (UU), the world's largest independently owned licensed property and newspaper syndicate and the leading digital entertainment provider of humor, comics, editorial cartoons, daily games and text features for the desktop, Web and mobile phones; Andrews McMeel Publishing (AMP), an industry leader in trade, cookbook and calendar publishing and a staple on best-seller lists annually; and AMUSE (Andrews McMeel Universal Syndicated Entertainment), providing film and television opportunities for AMU creators and content in partnership with the William Morris Agency.

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