View Mobile Site
 

Ask the Expert

Signal Photos

 

Chamber showcases Community Expo

Community: Thousands of residents expected to attend October business showcase

Posted: September 3, 2010 3:12 p.m.
Updated: September 4, 2010 4:55 a.m.

The SCV Chamber of Commerce, in association with the city of Santa Clarita, opted to expand the exhibit space at the SCV Community Expo this year after last year’s show sold out and the Chamber could not accommodate all the businesses who wished to exhibit.

 

The SCV Chamber of Commerce, in association with the city of Santa Clarita, opted to expand the exhibit space at the SCV Community Expo this year after last year’s show sold out and the Chamber could not accommodate all the businesses who wished to exhibit.

Formerly known as the Home and Business Expo, the event’s name was changed this year to better reflect the participation and attendance by local businesses and residents alike. This year’s event will again be held at the Santa Clarita Sports Complex.

Open to the public Saturday and Sunday, Oct. 9 and 10, the expo will offer myriad options to explore, including exhibitor booths, food vendors, local entertainment, a career fair and free flu shots.

The event, in its 26th year, is an opportunity for businesses to connect with each other and the public.

It also allows local businesses to showcase the products and services available in the community. Eighty percent of booths were sold out this week.

Business by word of mouth
“We expect to be sold out by next week,” said Laura Kirchhoff, director of events and marketing for the SCV Chamber of Commerce. “And we have four times the sponsors as we had last year.”

Event sponsors receive multiple media-exposure opportunities, depending on the level of sponsorship purchased. Media opportunities include a free mailing to the Chamber’s 1,300 members and an advertisement inserted into the official program guide, which is distributed in The Signal one week prior to the event.

“Doing business in this community is all about word of mouth. It’s all about getting your name out there,” Kirchhoff said.

The expo kicks off Friday, Oct. 8, with Taste of Expo, which serves as the Chamber’s monthly mixer. Attendees have a business-to-business networking opportunity, but the guests will also have a sneak preview of the exhibits open to the public the following day.

“The Chamber’s Taste of Expo mixer is the largest networking mixer in the SCV,” said Kirchhoff.

Expo free to public
On Saturday and Sunday, the expo becomes a business-to-consumer show when it opens to the public at large.

Admission is free for the public. The decision to grant free entrance to the public comes with the hope of increasing exposure over previous years.

“We’re expecting over 5,000 visitors this year,” Kirchhoff said.

Chris Donald, chairman of the expo committee and owner of Platinum Dinner Designs, said, “This is a truly big community event this year. It’s customer- and consumer-friendly and gives the community a great opportunity to meet the local businesses.”

“The expo allows people to meet face to face and build relationships for the future, when a business or consumer might have a need to utilize that particular company in the future,” said Donald.

Plenty of events
In addition to the business exhibits, events at the expo will include the College of the Canyons career and intern fair, a pancake breakfast served by the SCV Rotary Club and free flu shots provided by Henry Mayo Newhall Memorial Hospital.

Those who attend will be entertained by local bands and dance groups. Thirty-four food vendors will provide refreshments throughout the weekend.

Currently, the chamber is working with exhibitors and event sponsors, but its marketing efforts will shift to attendees as the event draws near.

“The expo is a great cost-effective marketing tool for businesses,” said Donald.

Santa Clarita Sports Complex is located at 20880 Centre Pointe Parkway in Santa Clarita. To become an expo business exhibitor or sponsor, contact Laura Kirchhoff at (661) 702-6977 or e-mail her at lkirchhoff@scvchamber.com.

Comments

Commenting not available.
Commenting is not available.

 
 

Powered By
Morris Technology
Please wait ...